Author name: Alicia Jessop

Founder of Ruling Sports

NFL Player Geoff Schwartz Uses Social Media To Build An Impactful Off-Field Brand

With the revolution of social media, celebrities are more accessible than ever before. At the same time, those who aren’t always in the limelight now have the opportunity to build his or her personal brand and that’s exactly what free agent offensive lineman Geoff Schwartz has done with his use of Twitter. He joined the […]

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An Inside Look At How San Francisco’s Elite Spend Super Bowl Weekend With NFL On Location

While Levi’s Stadium only has capacity for 68,500 fans, over one million people are expected to converge on the Bay Area for Super Bowl weekend. Outside of attending the big game, I reached out to influential San Franciscans to find out what the weekend’s must-see attractions and events are outside of Levi’s Stadium. Golden State Warriors president,

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Global Soccer Leagues Turn To Digital Strategies To Compete For Viewership And Fans In The United States

The race to capture American soccer fans’ viewership attention just gained another runner. August 14 marked the beginning of Fox and the Deutsche Football League’s five-year United States television agreement. Under the deal, for the first time, all 306 of the Bundesliga’s matches will be aired in the United States across television, digital and mobile

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Why Carli Lloyd’s Instagram Account Is The Key To Growing Soccer Interest In The U.S.

The United States Women’s National Team won on and off of the soccer pitch on Sunday night. 26.7 million Americans tuned in on Sunday night to watch the Americans beat Japan in the 2015 FIFA Women’s World Cup. That more Americans tuned in to watch this soccer match than any other in American history is

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How A Chicago Bulls Ball Boy Launched A Top Sports Apparel Company

Everyone remembers their first date. Not everyone is driven to their first date by NBA legend, Scottie Pippen, though. From a young age, Sportiqe founder, Jason Franklin, has lived a life less ordinary than most. It is that life less ordinary, though, that has allowed Franklin to become one of the NBA’s most-popular apparel providers. At

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Sustainability Efforts Make The Miami Heat A Leader In Sustainability

This Earth Day, it’s important to give credit to the professional sports teams who are making waves in protecting our environment.  One team leading the way is the Miami Heat, who for nearly a decade, has worked tirelessly to bring sustainable efforts to their team’s practices and arena. The NBA arena with the highest level

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