Ahead of their Olympic debut, No. 1 ranked women’s beach volleyball team Kristen Nuss and Taryn Kloth partnered with Raising Cane’s in a deal showcasing the importance of localized sport sponsorship. Working a shift at the original Raising Cane’s location near the North Gates of LSU, Nuss and Kloth took turns at the front counter …
Known for his prowess as a soccer star, since retiring David Beckham has executed a winning business strategy. Recently, Beckham discussed his business strategy at the 27th Milken Institute Global Conference in front of the world’s top business leaders. During the height of his 21 year playing career, Beckham not only planned to beat opponents, …
David Beckham Discusses Business Strategy At The 27th Milken Institute Global Conference Read More »
On September 15, Dartmouth College men’s basketball athletes filed a petition to unionize with the National Labor Relations Board. Filed by the Service Employees International Union, the petition marks the first time a group of college athletes has attempted to unionize since Northwestern University football players filed a petition in 2014. According to a statement …
What’s Next In The Dartmouth Men’s Basketball Unionization Case Read More »
Can you smell what The Rock is cooking?! Dwayne “The Rock” Johnson’s ZOA Energy has launched its first NIL campaign. Branded as “The Rock’s Warriors,” the NIL program partnered with seven intercollegiate athletes carefully chosen by Johnson for their optimism, enthusiasm, and commitment to striving for something bigger. “I personally selected these phenomenal individuals because …
Dwayne “The Rock” Johnson’s ZOA Energy Launches First NIL Campaign Read More »
Imagine a place where you can snap a picture with your favorite NBA player, get real-time business insights from their advisors and shop exclusive apparel from their fashion lines while listening to live performances by top musical artists. What once seemed impossible for the ordinary NBA fan is now a reality. This weekend in Las …
An Inside Look At How NBA Con Is Bringing Fans Closer To The Game Read More »
Chris Paul’s surprising trade to the Golden State Warriors has dominated NBA storylines this off-season. While journalists and fans question Paul’s feelings about teaming up with his once rivals, a greater storyline surrounds the 38-year-old ahead of his 19th NBA season: his consistent use of basketball to elevate others. Published this month, Paul’s memoir, Sixty-One: …
Not Everyone Likes Chris Paul. And He’s O.K. With That. Read More »
Called “the most prepared player in this [NBA] draft,” excitement surrounds Scoot Henderson’s NBA debut. Henderson made history in 2021 as the then youngest professional basketball player in history. A five-star recruit, Henderson skipped his senior year of high school to sign with G League Ignite. Now, before the NBA Draft, AT&T partnered with Henderson …
AT&T’s Partnership With Scoot Henderson Showcases The Power Of NIL Read More »
NBA players begin securing their fashion legacy with the outfits they wear at the NBA Draft. For most fans, the fashion styles worn by NBA athletes remains out of reach. This year, American Express is giving fans access to Amen and Ausar Thompson’s NBA Draft fashion. The partnership with the identical twins, who are projected …
American Express Gives Fans Access To Amen and Ausar Thompson’s NBA Draft Fashion Read More »
The Cleveland Cavaliers and Machine Gun Kelly’s UN/DN LAQR have launched a nail polish collection featuring customized Cavs-inspired colors and nail decals. Named after Cavs basketball motifs, the collection’s three custom colors include: “216” (matte black), Larry O (gold) and “Let Em Know” (burgundy wine). Fans can purchase the collection exclusively at the Cavs’ newly …
Cavs Launch Nail Polish With Machine Gun Kelly’s UN/DN LAQR Read More »
Michael Coker has dedicated his life to HBCU baseball. A college baseball writer and member of the NCBWA, a conversation with Bluefield State University’s head baseball coach ten years ago put Coker in a state of disbelief. The coach told Coker that HBCU baseball programs have nothing to play for, since their post-season baseball play …