Ahead of the FEI World Cup Dressage Final in Omaha, NE, the FEI and SAP SE announced a partnership making SAP the Official Analytics Sponsor of the FEI World Cup Dressage series. Under the new partnership, SAP will help the FEI move its fan engagement strategy forward by bringing equestrian audiences closer to the sport’s action. The first fan engagement platform launched under the partnership is … Continue reading SAP Brings Fan Engagement Technology To Equestrian As The Official Analytics Sponsor of the FEI World Cup Dressage Series

By Catie Staszak Charlie Jacobs rode through the in-gate and onto the expansive grass jumping field at the Palm Beach Masters and blocked out the dozens of items spinning around in his mind. Aboard his 11-year-old Dutch Sport Horse mare, Cassinja S, he was about to tackle a challenging course of five-foot tall fences and had an important task ahead: to qualify for the $216,000 … Continue reading The Partnership That Led to One of the Most Unique Show Jumping Competitions in South Florida

What if you were given the opportunity to travel the United States and attend every NCAA national championship? Through a unique partnership with the NCAA, Pizza Hut is giving one American sports fan the chance of a lifetime. Earlier this year, Pizza Hut entered into a multi-year partnership with the NCAA. The partnership marks Pizza Hut’s first national sport sponsorship, although the brand has a number … Continue reading Pizza Hut Gives One Lucky Fan The Best Job In College Sports

An emerging storyline that NASCAR could not have imagined in the early 2000s was about to reach a crescendo at the start of its 2016 season. NASCAR, a beacon for sport business success at the turn of the millennium, with top viewership, attendance and sponsorship numbers, hit a rough patch following the the 2008 economic recession. Even as the stock car racing sanctioning body pushed out new … Continue reading Close Finishes, New Stars And Social Media Driving NASCAR Fans Back To The Broadcast

For Olympic athletes, the road to the 2016 Summer Olympic Games in Rio de Janeiro is paved with many expenses. The USOC estimates that the cost of sending a Team USA athlete to and from the games and covering their training and expenses while there will average $40,000. This dollar amount does not include the costs athletes incur training and preparing for the Olympic Games. … Continue reading The USOC Turns To Secret Santas To Fund Team USA’s 2016 Olympic Journey