Turning into the second half of its 2018 season, NASCAR is riding a wave of exciting business results driven largely by growing interest from millennial fans. Under the leadership of new COO, Steve Phelps, more than ever before NASCAR is focused on expanding the demographics of its fan base. Asked about his vision for NASCAR, the newly minted COO said, “If there is one single … Continue reading How An In-House Digital And Social Media Strategy Is Helping NASCAR Grow Its Millennial Fan Base

By Jacob Wittwer As top esports athletes and developers gathered in Los Angeles for E3 2018, ESPN and HP highlighted their unique partnership to gain leverage in the growing industry. Amidst the hustle and bustle of E3, OMEN by HP and ESPN hosted a VIP event for gamers and industry insiders at ESPN’s LA Live location, where attendees received exclusive access to new OMEN products … Continue reading ESPN Expands Esports Reach With OMEN by HP Partnership

By Arthur Puu adidas Soccer united soccer fans by hosting a one-night 2018 FIFA World Cup celebration at The Base in downtown Los Angeles on Tuesday, June 12. During the festivities, fans had the chance to customize their own jerseys and watch eight teams battle for a chance at the MVP trophy in the Tango League. Fans were also treated to special guest appearances from … Continue reading adidas Kicks off 2018 World Cup in Los Angeles with Celebration of Street Soccer

There are 5 trillion pieces of plastic floating in the world’s oceans, but through running and footwear designs, adidas is working to remove them. “As a brand, we believe that sport makes a difference in peoples’ lives and in the world,” adidas senior director of U.S. running, Paul Bowyer, told RULING SPORTS. In 2015 we started partnering with Parley for the Oceans. We have a … Continue reading Adidas Turns To Running And Footwear To Clean Up The World’s Oceans

Earlier this year the Loyola Ramblers busted a few brackets when the team made its second Final Four appearance in school history. While Sister Jean became an overnight sensation, the Loyola athletics department saw success of its own through digital and social media impressions and athletics department donations. The team’s success in the NCAA Division I men’s basketball tournament left its relatively small athletics department … Continue reading How Loyola Channeled The Ramblers’ Final Four Appearance Into Major Donation And Media Gains

An adage amongst automobile manufacturers goes, “Win on Sunday, sell on Monday.” Toyota Racing has taken this adage to another level, giving fans a one-of-a-kind opportunity to step into the driver’s seat during NASCAR Cup races. Through its Toyota PitPass activation, Toyota allows fans to experience life as a NASCAR driver from training through pit road. “Toyota Racing does activations at approximately 25 tracks throughout … Continue reading Toyota Racing Takes Fans Behind The Wheel During NASCAR Race Weekend