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The Partnership That Led to One of the Most Unique Show Jumping Competitions in South Florida

By Catie Staszak Charlie Jacobs rode through the in-gate and onto the expansive grass jumping field at the Palm Beach Masters and blocked out the dozens of items spinning around in his mind. Aboard his 11-year-old Dutch Sport Horse mare, Cassinja S, he was about to tackle a challenging course of five-foot tall fences and had an important task ahead: to qualify for the $216,000 … Continue reading The Partnership That Led to One of the Most Unique Show Jumping Competitions in South Florida

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Pizza Hut Gives One Lucky Fan The Best Job In College Sports

What if you were given the opportunity to travel the United States and attend every NCAA national championship? Through a unique partnership with the NCAA, Pizza Hut is giving one American sports fan the chance of a lifetime. Earlier this year, Pizza Hut entered into a multi-year partnership with the NCAA. The partnership marks Pizza Hut’s first national sport sponsorship, although the brand has a number … Continue reading Pizza Hut Gives One Lucky Fan The Best Job In College Sports

DAYTONA BEACH, FL - FEBRUARY 21:  Denny Hamlin, driver of the #11 FedEx Express Toyota, takes the checkered flag ahead of Martin Truex Jr., driver of the #78 Bass Pro Shops/Tracker Boats Toyota, to win the NASCAR Sprint Cup Series DAYTONA 500 at Daytona International Speedway on February 21, 2016 in Daytona Beach, Florida.  (Photo by Jared C. Tilton/Getty Images)

Close Finishes, New Stars And Social Media Driving NASCAR Fans Back To The Broadcast

An emerging storyline that NASCAR could not have imagined in the early 2000s was about to reach a crescendo at the start of its 2016 season. NASCAR, a beacon for sport business success at the turn of the millennium, with top viewership, attendance and sponsorship numbers, hit a rough patch following the the 2008 economic recession. Even as the stock car racing sanctioning body pushed out new … Continue reading Close Finishes, New Stars And Social Media Driving NASCAR Fans Back To The Broadcast

Jun 19, 2015; Oakland, CA, USA; Golden State Warriors guard Stephen Curry takes a photo with his cellular phone during the Golden State Warriors 2015 championship celebration in downtown Oakland. Mandatory Credit: Cary Edmondson-USA TODAY Sports

Steph Curry’s Success Creates New Social Media Options For Athletes

Steph Curry has done the impossible over the last two NBA seasons. Public interest in Curry has reached unprecedented levels due to his helping the Warriors win the team’s first NBA Championship in 40 years, the team accumulating the most regular-season wins in NBA history and Curry being named the back-to-back NBA MVP. Now, as the team prepares for its second straight NBA Finals appearance, … Continue reading Steph Curry’s Success Creates New Social Media Options For Athletes

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The USOC Turns To Secret Santas To Fund Team USA’s 2016 Olympic Journey

For Olympic athletes, the road to the 2016 Summer Olympic Games in Rio de Janeiro is paved with many expenses. The USOC estimates that the cost of sending a Team USA athlete to and from the games and covering their training and expenses while there will average $40,000. This dollar amount does not include the costs athletes incur training and preparing for the Olympic Games. … Continue reading The USOC Turns To Secret Santas To Fund Team USA’s 2016 Olympic Journey

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Global Soccer Leagues Turn To Digital Strategies To Compete For Viewership And Fans In The United States

The race to capture American soccer fans’ viewership attention just gained another runner. August 14 marked the beginning of Fox and the Deutsche Football League’s five-year United States television agreement. Under the deal, for the first time, all 306 of the Bundesliga’s matches will be aired in the United States across television, digital and mobile platforms. The announcement of Fox’s deal with the DFL signals … Continue reading Global Soccer Leagues Turn To Digital Strategies To Compete For Viewership And Fans In The United States

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Why Carli Lloyd’s Instagram Account Is The Key To Growing Soccer Interest In The U.S.

The United States Women’s National Team won on and off of the soccer pitch on Sunday night. 26.7 million Americans tuned in on Sunday night to watch the Americans beat Japan in the 2015 FIFA Women’s World Cup. That more Americans tuned in to watch this soccer match than any other in American history is significant to the growth of the game’s popularity in the … Continue reading Why Carli Lloyd’s Instagram Account Is The Key To Growing Soccer Interest In The U.S.