Extending its contract as the Official Automotive Partner of the NBA in late 2017, Kia sought to expand its presence across marquee NBA events. Beyond sponsoring the NBA, WNBA and NBA G League, Kia’s presentation of NBA Tip-Off and NBA Performance Awards expand the brand’s presence to NBA fans. During the 2018 NBA All-Star weekend, though, Kia gave NBA fans a new way to engage … Continue reading Kia Uses Surprise And Delight To Build Positive Brand Association With Fans During NBA All-Star Weekend

Scoring a pair of Jordans has turned into an art form, with sneaker collectors and aficionados regularly lining up days in advance of a Jordan Brand shoe release. During the 2018 NBA All-Star Weekend in Los Angeles the iconic brand flipped the script and gave youth the upper hand in landing pieces from the brand’s City of Angels collection. Hosting a pop-up space in the … Continue reading Jordan Brand Focuses On Youth During NBA All-Star Weekend

Corporate partnerships are central to the financing of the Olympic Games, with the International Olympic Committee generating 45-percent of its revenue from a portfolio of exclusive partners, known as TOP partners. As the 2018 Winter Olympic Games begin in PyeongChang, South Korea, the IOC’s longest tenured sponsor, Coca-Cola, is evolving its involvement with the global event. Coca-Cola’s partnership with the Olympic Games unofficially began 90-years … Continue reading In Its 90th Year Of Olympic Partnership, Coca-Cola Celebrates Athletes And Evolves The Fan Experience In PyeongChang

Beverage company, Coca-Cola, is getting into the Super Bowl LII mix by focusing on themes fans will see in advertisements during the big game, diversity and inclusion, while Pepsico is paying homage to the brand’s pop culture history. With its biggest competitor, Pepsi, sponsoring the Super Bowl LII Halftime Show, featuring Justin Timberlake, Coca-Cola has taken a markedly different approach to advertising around the Super … Continue reading Coca-Cola and Pepsi Take Markedly Different Advertising Approaches for Super Bowl LII

Time will tell which two NFL teams square off in Super Bowl LII in a mere four weeks, but NFL fans do not have to wait to begin planning the most exclusive Super Bowl experience. Utilizing NFL On Location Experiences, NFL fans have the opportunity to curate a Super Bowl experience ranging from staying at a participating team’s hotel to making snow angels in the post-game … Continue reading Beyond What Money Can Buy: A Look Inside The Most Exclusive Super Bowl Experience