An emerging storyline that NASCAR could not have imagined in the early 2000s was about to reach a crescendo at the start of its 2016 season. NASCAR, a beacon for sport business success at the turn of the millennium, with top viewership, attendance and sponsorship numbers, hit a rough patch following the the 2008 economic recession. Even as the stock car racing sanctioning body pushed out new … Continue reading Close Finishes, New Stars And Social Media Driving NASCAR Fans Back To The Broadcast
As MLB stars compete for World Series home field advantage, MLB league executives are battling another competition this All-Star Game: Driving female interest and fandom in MLB. In the last year, MLB has executed a strategy aimed heavily on reaching a wider female audience of all ages. During the Midsummer Classic, the depth and contours of the strategy have unfolded. On its face, MLB’s strategy … Continue reading Is MLB Preparing For The League’s First Female Player?
The costs associated with getting tattooed have gone up, dramatically, for celebrity athletes and the commercial brands that include athlete images in products and advertisements. There exists a growing trend of tattoo artists suing product brands and marketers for including the images of the athletes tattooed by the artists in products and advertisements. The tattoo artists base their claims in copyright law and assert that … Continue reading Should Top Athletes Be Able To Copyright Their Tattoos?
Steph Curry has done the impossible over the last two NBA seasons. Public interest in Curry has reached unprecedented levels due to his helping the Warriors win the team’s first NBA Championship in 40 years, the team accumulating the most regular-season wins in NBA history and Curry being named the back-to-back NBA MVP. Now, as the team prepares for its second straight NBA Finals appearance, … Continue reading Steph Curry’s Success Creates New Social Media Options For Athletes
Tom Brady and his legal team were backed by Brady’s football team this week when the New England Patriots filed an amicus curie (friend of the court) brief in support of Brady’s request for rehearing in the 2nd US Circuit Court of Appeals. Brady and the National Football League Players Association (NFLPA) have requested an en banc rehearing of a 2-1 decision by the 2nd … Continue reading Despite Support From His Team, Brady Remains The Underdog In Deflategate
After the Miami Heat’s fierce Eastern Conference Semifinals battle with the Toronto Raptors, Heat forward, Luol Deng is fighting another cause off of the court. Deng, who was born in South Sudan, has spent time every off-season giving back to the country engulfed in a civil war. In previous years, Deng has returned to his hometown of Wau, South Sudan to build basketball courts, host basketball camps … Continue reading The Miami Heat’s Luol Deng Raises Funds And Awareness To Stop South Sudan’s Hunger Crisis
With the revolution of social media, celebrities are more accessible than ever before. At the same time, those who aren’t always in the limelight now have the opportunity to build his or her personal brand and that’s exactly what free agent offensive lineman Geoff Schwartz has done with his use of Twitter. He joined the social media site in 2011 when he had to sit … Continue reading NFL Player Geoff Schwartz Uses Social Media To Build An Impactful Off-Field Brand