ESPN Expands Esports Reach With OMEN by HP Partnership

By Jacob Wittwer As top esports athletes and developers gathered in Los Angeles for E3 2018, ESPN and HP highlighted their unique partnership to gain leverage in the growing industry. Amidst the hustle and bustle of E3, OMEN by HP and ESPN hosted a VIP event for gamers and industry insiders at ESPN’s LA Live location, where attendees received exclusive access to new OMEN products … Continue reading ESPN Expands Esports Reach With OMEN by HP Partnership

adidas Kicks off 2018 World Cup in Los Angeles with Celebration of Street Soccer

By Arthur Puu adidas Soccer united soccer fans by hosting a one-night 2018 FIFA World Cup celebration at The Base in downtown Los Angeles on Tuesday, June 12. During the festivities, fans had the chance to customize their own jerseys and watch eight teams battle for a chance at the MVP trophy in the Tango League. Fans were also treated to special guest appearances from … Continue reading adidas Kicks off 2018 World Cup in Los Angeles with Celebration of Street Soccer

Jack Link’s And Team Rubicon Partner To Provide Disaster Relief Ahead Of National Jerky Day

By Jacob Wittwer With over $306 billion in damage caused by natural disasters in the U.S. in 2017, Jack Link’s is teaming up with Team Rubicon, a veteran-led disaster relief organization, in a program called, “Fuel the Front Lines.” During a two-week, 1300-mile journey from Jack Link’s headquarters in Minong, WI to Houston, TX, Jack Link’s and Team Rubicon volunteers will rebuild hundreds of homes … Continue reading Jack Link’s And Team Rubicon Partner To Provide Disaster Relief Ahead Of National Jerky Day

Adidas Turns To Running And Footwear To Clean Up The World’s Oceans

There are 5 trillion pieces of plastic floating in the world’s oceans, but through running and footwear designs, adidas is working to remove them. “As a brand, we believe that sport makes a difference in peoples’ lives and in the world,” adidas senior director of U.S. running, Paul Bowyer, told RULING SPORTS. In 2015 we started partnering with Parley for the Oceans. We have a … Continue reading Adidas Turns To Running And Footwear To Clean Up The World’s Oceans

How Loyola Channeled The Ramblers’ Final Four Appearance Into Major Donation And Media Gains

Earlier this year the Loyola Ramblers busted a few brackets when the team made its second Final Four appearance in school history. While Sister Jean became an overnight sensation, the Loyola athletics department saw success of its own through digital and social media impressions and athletics department donations. The team’s success in the NCAA Division I men’s basketball tournament left its relatively small athletics department … Continue reading How Loyola Channeled The Ramblers’ Final Four Appearance Into Major Donation And Media Gains

The Future of Fantasy Sport? How Stryking is Rewarding Users with Cryptocurrency

By Thilo Kunkel, Ph.D. The Sacramento Kings were the first professional sport franchise to accept Bitcoin as a form of payment in March 2014. Since then, sport organizations have been joining the wave of cryptocurrencies with the Dallas Mavericks scheduled to accept Cryptocurrency to purchase tickets in the 2018/19 season. The Mavericks’ owner Mark Cuban isn’t only on the forefront of accepting Cryptocurrency as a … Continue reading The Future of Fantasy Sport? How Stryking is Rewarding Users with Cryptocurrency

Toyota Racing Takes Fans Behind The Wheel During NASCAR Race Weekend

An adage amongst automobile manufacturers goes, “Win on Sunday, sell on Monday.” Toyota Racing has taken this adage to another level, giving fans a one-of-a-kind opportunity to step into the driver’s seat during NASCAR Cup races. Through its Toyota PitPass activation, Toyota allows fans to experience life as a NASCAR driver from training through pit road. “Toyota Racing does activations at approximately 25 tracks throughout … Continue reading Toyota Racing Takes Fans Behind The Wheel During NASCAR Race Weekend