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Is O’Bannon v. NCAA Headed for the Supreme Court?

The month of October begins with it the heart of the college football season and ends with midnight madness and the first practices for men’s college basketball. At the cusp of this October, however, is particularly significant for the NCAA as it awaits the Supreme Court’s decision as to whether it will grant certiorari and hear O’Bannon v. NCAA. O’Bannon involves an antitrust action brought … Continue reading Is O’Bannon v. NCAA Headed for the Supreme Court?

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San Francisco 49ers Open Pro Sports’ First-Ever Rooftop Garden

In recent years, NFL stadiums and their concessionaire partners have made significant efforts to diversify their food offerings. Gone are the days of a fan’s stadium food choices being limited to hot dogs, nachos and pretzels. These days when entering an NFL stadium, fans can literally choose from hundreds of items ranging from brisket topped sausages to truffle macaroni and cheese. Food options continue to be … Continue reading San Francisco 49ers Open Pro Sports’ First-Ever Rooftop Garden

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Pro Bull Riding Turns To New Media To Grow Millennial Fan Base

In 2015, WME|IMG made waves when it announced its purchase of Professional Bull Riders (PBR). What exactly did a talent agency headquartered in Beverly Hills have in mind in acquiring a sport historically believed to be engaged in and enjoyed by cowboys? One year into the partnership, glimmers of the grand plans WME|IMG has to grow the popularity of PBR are emerging. And for those … Continue reading Pro Bull Riding Turns To New Media To Grow Millennial Fan Base

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TV Money Drives Budgets of Top-25 College Football Programs

For many Americans, Labor Day means gathering with friends and families to barbecue and celebrate the start of the college football season. Thanks largely to a U.S. Supreme Court decision in 1984, NCAA v. Board of Regents of the University of Oklahoma, college football games are widely broadcast across a variety of networks and now, platforms. In the NCAA v. Board of Regents case, the … Continue reading TV Money Drives Budgets of Top-25 College Football Programs

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An Obituary For The NFL’s Greatest Nontroversy: The Legacy Of Deflategate

Last week Tom Brady announced that he will not seek a stay for his suspension and is done with the controversy known as “deflategate.” While there is still a possibility that the National Football League Players Association (NFLPA) could continue with a request for United States Supreme Court review, the odds of the Court granting that request and hearing the case are very slight. For … Continue reading An Obituary For The NFL’s Greatest Nontroversy: The Legacy Of Deflategate

DAYTONA BEACH, FL - FEBRUARY 21:  Denny Hamlin, driver of the #11 FedEx Express Toyota, takes the checkered flag ahead of Martin Truex Jr., driver of the #78 Bass Pro Shops/Tracker Boats Toyota, to win the NASCAR Sprint Cup Series DAYTONA 500 at Daytona International Speedway on February 21, 2016 in Daytona Beach, Florida.  (Photo by Jared C. Tilton/Getty Images)

Close Finishes, New Stars And Social Media Driving NASCAR Fans Back To The Broadcast

An emerging storyline that NASCAR could not have imagined in the early 2000s was about to reach a crescendo at the start of its 2016 season. NASCAR, a beacon for sport business success at the turn of the millennium, with top viewership, attendance and sponsorship numbers, hit a rough patch following the the 2008 economic recession. Even as the stock car racing sanctioning body pushed out new … Continue reading Close Finishes, New Stars And Social Media Driving NASCAR Fans Back To The Broadcast

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Is MLB Preparing For The League’s First Female Player?

As MLB stars compete for World Series home field advantage, MLB league executives are battling another competition this All-Star Game:  Driving female interest and fandom in MLB. In the last year, MLB has executed a strategy aimed heavily on reaching a wider female audience of all ages. During the Midsummer Classic, the depth and contours of the strategy have unfolded. On its face, MLB’s strategy … Continue reading Is MLB Preparing For The League’s First Female Player?