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NFL Teams Turn To Smartphones To Improve Fans’ Experiences

It’s no secret that NFL teams face a tough battle attracting fans out of their homes and into stadiums for games. Due to technology that has made television pictures clearer and more realistic, along with a burgeoning second screen experience, over 57-percent of sports fans say they would rather watch games at home. Teams aren’t giving up in the fight to attract fans to games. … Continue reading NFL Teams Turn To Smartphones To Improve Fans’ Experiences

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Using Health Savings Accounts To Pay For Gym Memberships May Soon Become Reality

The turning of a calendar to a new year brings about several truths adults are familiar with:  Gyms are packed with more people and health savings accounts are replenished. Until now, these two occurrences existed independent of each other. However, a legislative push may soon allow Americans to utilize dollars from their health savings accounts or other pre-tax medical accounts to subsidize the costs of … Continue reading Using Health Savings Accounts To Pay For Gym Memberships May Soon Become Reality

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The Bundesliga Turns To New Media To Grow Its International Fan Base

In the last year, the Bundesliga — Germany’s professional soccer league — has waged a bullish battle to grow the league’s popularity abroad. Launched in August 2015 — when the league announced a global media rights deal with FOX — the Bundesliga has continued to turn to media endeavors to grow its popularity abroad. This year, with fans already tuning in to watch matches on televisions across the globe, the league focused on … Continue reading The Bundesliga Turns To New Media To Grow Its International Fan Base

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Pizza Hut Gives One Lucky Fan The Best Job In College Sports

What if you were given the opportunity to travel the United States and attend every NCAA national championship? Through a unique partnership with the NCAA, Pizza Hut is giving one American sports fan the chance of a lifetime. Earlier this year, Pizza Hut entered into a multi-year partnership with the NCAA. The partnership marks Pizza Hut’s first national sport sponsorship, although the brand has a number … Continue reading Pizza Hut Gives One Lucky Fan The Best Job In College Sports

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Is O’Bannon v. NCAA Headed for the Supreme Court?

The month of October begins with it the heart of the college football season and ends with midnight madness and the first practices for men’s college basketball. At the cusp of this October, however, is particularly significant for the NCAA as it awaits the Supreme Court’s decision as to whether it will grant certiorari and hear O’Bannon v. NCAA. O’Bannon involves an antitrust action brought … Continue reading Is O’Bannon v. NCAA Headed for the Supreme Court?

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San Francisco 49ers Open Pro Sports’ First-Ever Rooftop Garden

In recent years, NFL stadiums and their concessionaire partners have made significant efforts to diversify their food offerings. Gone are the days of a fan’s stadium food choices being limited to hot dogs, nachos and pretzels. These days when entering an NFL stadium, fans can literally choose from hundreds of items ranging from brisket topped sausages to truffle macaroni and cheese. Food options continue to be … Continue reading San Francisco 49ers Open Pro Sports’ First-Ever Rooftop Garden

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Pro Bull Riding Turns To New Media To Grow Millennial Fan Base

In 2015, WME|IMG made waves when it announced its purchase of Professional Bull Riders (PBR). What exactly did a talent agency headquartered in Beverly Hills have in mind in acquiring a sport historically believed to be engaged in and enjoyed by cowboys? One year into the partnership, glimmers of the grand plans WME|IMG has to grow the popularity of PBR are emerging. And for those … Continue reading Pro Bull Riding Turns To New Media To Grow Millennial Fan Base