Is Lack Of Access To P.E. A National Crisis?

By Alicia Jessop As American schools face growing budget cuts, administrators are tasked with providing relevant educational experiences with less financial resources. This growing trend has led to a common result: eliminating physical education classes from the American educational curriculum. Only six American states require physical education for students across every grade level. These cuts fall greatest on underserved communities. While such budget cuts only … Continue reading Is Lack Of Access To P.E. A National Crisis?

Jordan Brand Blends Performance And Culture In Jumpman LA

By Alicia Jessop Today, Jordan Brand opened Jumpman LA, a pinnacle performance and cultural destination in the heart of downtown Los Angeles and blocks from the Staples Center. Two-years into the making, Jumpman LA spans nearly 25,000-square-feet across multiple floors laden with everything a future basketball star needs. The space is anchored by three core areas: a state-of-the art “Flight Lab,” where consumers can receive … Continue reading Jordan Brand Blends Performance And Culture In Jumpman LA

How Instagram Helped Utah-Based Artist, Daniela Lopez, Become The Go-To Painter Of NBA Stars

By Jayvon Brown For Utah native, Daniela Lopez, a love for the Houston Rockets, unique background in makeup artistry and passion for painting, has led to a dream career painting some of the NBA’s biggest stars. Today, the internationally known artist referred to as “Yella” is trailblazing a unique path bridging her passion of art and sports. Growing up in West Jordan, Utah, Lopez loved two … Continue reading How Instagram Helped Utah-Based Artist, Daniela Lopez, Become The Go-To Painter Of NBA Stars

Meet Jimmy Butler’s Personal Chef, Whose Creativity In The Kitchen Keeps The NBA All-Star Playing His Best

By Jayvon Brown Christian Bowman, commonly known as “Chef Cbo,” isn’t your typical chef. He’s the private chef of four-time NBA All-Star, Jimmy Butler. Chef Cbo’s story to becoming a private chef represents faith, persistence, and good fortune. He started cooking at age 12, when following his mother while she cooked in the family kitchen and having an uncle who liked to cook led him … Continue reading Meet Jimmy Butler’s Personal Chef, Whose Creativity In The Kitchen Keeps The NBA All-Star Playing His Best

The WTA Shifts Marketing Strategy From Promoting Women’s Tennis Players As Fashion Icons To Fierce Athletes

Competing in her 31st major singles final, the conversation surrounding Serena Williams entering the U.S. Open centered more around her on-court apparel than her athletic prowess, when the French Open announced it would ban players from wearing full body suits, like the one Williams wore to compete in this year. While the French Open’s decision drew incensed reactions from tennis fans, especially given Williams wore … Continue reading The WTA Shifts Marketing Strategy From Promoting Women’s Tennis Players As Fashion Icons To Fierce Athletes

SAP Partners With Team Liquid To Provide eSports Insights And Recruit Employees

By Alicia Jessop Coming off of a first place finish at The International in 2017, Team Liquid is once again focused on the highest level of success at The International DOTA 2 tournament. In 2018, though, the team has some extra help, thanks to a partnership with SAP. In April, software solutions company SAP signed its first eSports partnership, aligning itself with Team Liquid. Recognizing … Continue reading SAP Partners With Team Liquid To Provide eSports Insights And Recruit Employees

How An In-House Digital And Social Media Strategy Is Helping NASCAR Grow Its Millennial Fan Base

Turning into the second half of its 2018 season, NASCAR is riding a wave of exciting business results driven largely by growing interest from millennial fans. Under the leadership of new COO, Steve Phelps, more than ever before NASCAR is focused on expanding the demographics of its fan base. Asked about his vision for NASCAR, the newly minted COO said, “If there is one single … Continue reading How An In-House Digital And Social Media Strategy Is Helping NASCAR Grow Its Millennial Fan Base

CJ Anderson’s Football Camp Includes An Interesting Twist–A Visit To Google Headquarters

By Jacob Wittwer  Days from the start of NFL training camp, Pro Bowl Carolina Panthers running back, CJ Anderson, is giving children in his hometown of Vallejo, CA the opportunity to learn about football and technology. Anderson’s Dreams Never Die Foundation will hold its third annual free football camp on on July 21 and is partnering with Google to give selected camp attendees the opportunity to tour … Continue reading CJ Anderson’s Football Camp Includes An Interesting Twist–A Visit To Google Headquarters

ESPN Expands Esports Reach With OMEN by HP Partnership

By Jacob Wittwer As top esports athletes and developers gathered in Los Angeles for E3 2018, ESPN and HP highlighted their unique partnership to gain leverage in the growing industry. Amidst the hustle and bustle of E3, OMEN by HP and ESPN hosted a VIP event for gamers and industry insiders at ESPN’s LA Live location, where attendees received exclusive access to new OMEN products … Continue reading ESPN Expands Esports Reach With OMEN by HP Partnership

adidas Kicks off 2018 World Cup in Los Angeles with Celebration of Street Soccer

By Arthur Puu adidas Soccer united soccer fans by hosting a one-night 2018 FIFA World Cup celebration at The Base in downtown Los Angeles on Tuesday, June 12. During the festivities, fans had the chance to customize their own jerseys and watch eight teams battle for a chance at the MVP trophy in the Tango League. Fans were also treated to special guest appearances from … Continue reading adidas Kicks off 2018 World Cup in Los Angeles with Celebration of Street Soccer