Ahead of the FEI World Cup Dressage Final in Omaha, NE, the FEI and SAP SE announced a partnership making SAP the Official Analytics Sponsor of the FEI World Cup Dressage series. Under the new partnership, SAP will help the FEI move its fan engagement strategy forward by bringing equestrian audiences closer to the sport’s action. The first fan engagement platform launched under the partnership is … Continue reading SAP Brings Fan Engagement Technology To Equestrian As The Official Analytics Sponsor of the FEI World Cup Dressage Series
By Catie Staszak Charlie Jacobs rode through the in-gate and onto the expansive grass jumping field at the Palm Beach Masters and blocked out the dozens of items spinning around in his mind. Aboard his 11-year-old Dutch Sport Horse mare, Cassinja S, he was about to tackle a challenging course of five-foot tall fences and had an important task ahead: to qualify for the $216,000 … Continue reading The Partnership That Led to One of the Most Unique Show Jumping Competitions in South Florida
A Portland-based band called “The Slants” is playing this week in a venue that seats only 400, but their message will resonate with Washington Redskins fans and fans of other sport entities with racially-charged names and logos. The venue is the Supreme Court of the United States and the band’s message involves a fight for its name. The case is an appeal from a decision … Continue reading Could A Current Supreme Court Case Impact The Redskins’ Federal Trademark Protection?
It’s no secret that NFL teams face a tough battle attracting fans out of their homes and into stadiums for games. Due to technology that has made television pictures clearer and more realistic, along with a burgeoning second screen experience, over 57-percent of sports fans say they would rather watch games at home. Teams aren’t giving up in the fight to attract fans to games. … Continue reading NFL Teams Turn To Smartphones To Improve Fans’ Experiences
The turning of a calendar to a new year brings about several truths adults are familiar with: Gyms are packed with more people and health savings accounts are replenished. Until now, these two occurrences existed independent of each other. However, a legislative push may soon allow Americans to utilize dollars from their health savings accounts or other pre-tax medical accounts to subsidize the costs of … Continue reading Using Health Savings Accounts To Pay For Gym Memberships May Soon Become Reality
In the last year, the Bundesliga — Germany’s professional soccer league — has waged a bullish battle to grow the league’s popularity abroad. Launched in August 2015 — when the league announced a global media rights deal with FOX — the Bundesliga has continued to turn to media endeavors to grow its popularity abroad. This year, with fans already tuning in to watch matches on televisions across the globe, the league focused on … Continue reading The Bundesliga Turns To New Media To Grow Its International Fan Base
What if you were given the opportunity to travel the United States and attend every NCAA national championship? Through a unique partnership with the NCAA, Pizza Hut is giving one American sports fan the chance of a lifetime. Earlier this year, Pizza Hut entered into a multi-year partnership with the NCAA. The partnership marks Pizza Hut’s first national sport sponsorship, although the brand has a number … Continue reading Pizza Hut Gives One Lucky Fan The Best Job In College Sports