Ruling Sports was founded by sport industry leader, Alicia Jessop, in 2011 as a platform existing at the intersection of sport, business and law. Over the last decade, the site has served as a resource providing cutting-edge analysis and discussion on top sport industry issues to millions.
Initially a content incubator, Ruling Sports today is a company focused on helping athletes, teams, leagues and other sport industry and adjacent companies achieve their full potential. The company facilitates this through providing consulting, educational programming and thought leadership services.
Ruling Sports is uniquely positioned to help those in the sport industry excel due to the breadth of experience and knowledge held by Jessop. Jessop, also an attorney, journalist and professor, is professionally focused on promoting athlete, creator and consumer well-being and women’s leadership in the sport and entertainment industries. Presently an Associate Professor at Pepperdine University, where she is the Faculty Athletics Representative to the NCAA, Jessop is licensed to practice law in California and Colorado and is frequently engaged to address legal issues at the intersection of sport and entertainment.
Presently, Jessop is also a Contributor to The Athletic and The Washington Post and has published hundreds of stories that can also be found in Forbes, The Huffington Post, SI.com and CNBC. She has excelled in the male-dominated sport journalism field, having been credentialed for the Super Bowl, NBA Finals, NBA All-Star Game, Bundesliga Super Cup, Indianapolis 500, NCAA Men’s Basketball Final Four and more. Jessop spent four seasons covering the Miami Heat, while also working as an Assistant Professor at the University of Miami. Jessop is an often relied upon expert in the areas of sport law and sport business and frequently appears in national and international television shows, radio shows, publications and podcasts.
Jessop has first-hand experience building programs and strategies to empower athletes and organizations to excel. She consulted with the National Basketball Players Association to build a holistic program for NBA players transitioning out of the league and the Alliance of American Football to build a player career and education model. She was retained by Pepperdine University Athletics to develop and deliver a first-of-its kind college athlete branding and entrepreneurship program. She has worked with individual professional athletes to develop their legal and personal branding strategies. She also consults with a number of sport technology companies on strategy and business development and is on the Advisory Board of Openly HQ.
Jessop’s research on athlete, creator and consumer well-being and women’s leadership has been published in the Harvard Journal of Entertainment and Sports Law, Journal for Legal Aspects of Sport and Texas Review of Entertainment and Sport Law. In 2020 she received a grant from Women in Film to produce a study on the drivers and inhibitors of funding for entrepreneurs in the screen industry. She has authored textbook chapters in Introduction to Sport Law (2nd Edition) and Sport Law: A Managerial Approach (4th Edition). She has assisted U.S. Senators and Congresspeople draft proposed federal legislation and has helped write amicus briefs to the U.S. Supreme Court on sport law cases.
Service to others is a keystone of Jessop’s life. She serves as the President of the Sport and Recreation Law Association and is on the Editorial Board of the Journal for Legal Aspects of Sport. She is a member of the Junior League of Los Angeles and Bel Air Church. Since 2014 she has been traveling to Haiti, where she has made lifelong friends and is committed to furthering the empowerment and economic development of the nation through support of the KORE Foundation.
Jessop is a 2006 graduate of the Colorado School of Mines, receiving a B.S. in Economics and being elected just the second female Student Body President in the university’s then 131-year history. She graduated cum laude from Chapman University School of Law, where she served as the Senior Symposium Editor of Chapman Law Review.
Jessop can be reached via email at RulingSports@gmail.com