Branding

Aaron Judge’s Trademark Dispute Offers Key Athlete Branding Strategies

January 16, 2026
Read about Aaron Judge’s Trademark Dispute Offers Key Athlete Branding Strategies

Cole Palmer’s Nickname And Goal Celebration Trademarks Are Assets Securing His Brand Value

November 21, 2025
Read about Cole Palmer’s Nickname And Goal Celebration Trademarks Are Assets Securing His Brand Value

How Steph Curry And Under Armour’s Break-Up Will Re-Shape Athlete Branding

November 18, 2025
Read about How Steph Curry And Under Armour’s Break-Up Will Re-Shape Athlete Branding

For Pendleton Whisky, Heritage And Innovation Create Brand Authenticity

September 15, 2025
Read about For Pendleton Whisky, Heritage And Innovation Create Brand Authenticity

Why Raising Cane’s Sponsored Team USA Women’s Beach Volleyball’s Kristen Nuss And Taryn Kloth

July 29, 2024
Read about Why Raising Cane’s Sponsored Team USA Women’s Beach Volleyball’s Kristen Nuss And Taryn Kloth

Dwayne “The Rock” Johnson’s ZOA Energy Launches First NIL Campaign

July 19, 2023
Read about Dwayne “The Rock” Johnson’s ZOA Energy Launches First NIL Campaign

American Express Gives Fans Access To Amen and Ausar Thompson’s NBA Draft Fashion

June 22, 2023
Read about American Express Gives Fans Access To Amen and Ausar Thompson’s NBA Draft Fashion

Crocs Signs Six College Athletes To NIL Deals

March 1, 2023
Read about Crocs Signs Six College Athletes To NIL Deals

“Money Always Follows When You Do The Right Thing”: Tim Tebow and Influencers Offer NIL Advice

January 18, 2023
Read about “Money Always Follows When You Do The Right Thing”: Tim Tebow and Influencers Offer NIL Advice

Three Steps For Athletes To Create A Successful Digital Media Campaign

October 10, 2022
Read about Three Steps For Athletes To Create A Successful Digital Media Campaign