Author name: Alicia Jessop

Founder of Ruling Sports

Global Soccer Leagues Turn To Digital Strategies To Compete For Viewership And Fans In The United States

The race to capture American soccer fans’ viewership attention just gained another runner. August 14 marked the beginning of Fox and the Deutsche Football League’s five-year United States television agreement. Under the deal, for the first time, all 306 of the Bundesliga’s matches will be aired in the United States across television, digital and mobile …

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Mike Chang: From Air Mattress To Six Pack Success As An Entrepreneur

You see another advertisement featuring a guy with ripped abs, a smile on his face, and a multi-million dollar fitness franchise. You hear the pitch and might think, “Hey I could be just like him.” You think about it for maybe three, four days tops, and then it slips your mind. But listen to Mike …

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Why Carli Lloyd’s Instagram Account Is The Key To Growing Soccer Interest In The U.S.

The United States Women’s National Team won on and off of the soccer pitch on Sunday night. 26.7 million Americans tuned in on Sunday night to watch the Americans beat Japan in the 2015 FIFA Women’s World Cup. That more Americans tuned in to watch this soccer match than any other in American history is …

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How A Chicago Bulls Ball Boy Launched A Top Sports Apparel Company

Everyone remembers their first date. Not everyone is driven to their first date by NBA legend, Scottie Pippen, though. From a young age, Sportiqe founder, Jason Franklin, has lived a life less ordinary than most. It is that life less ordinary, though, that has allowed Franklin to become one of the NBA’s most-popular apparel providers. At …

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Sustainability Efforts Make The Miami Heat A Leader In Sustainability

This Earth Day, it’s important to give credit to the professional sports teams who are making waves in protecting our environment.  One team leading the way is the Miami Heat, who for nearly a decade, has worked tirelessly to bring sustainable efforts to their team’s practices and arena. The NBA arena with the highest level …

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The Reason Women’s Membership At The Royal And Ancient Golf Club Was Two Centuries In The Making

The history of golf is intricately tied to the Royal and Ancient Golf Club of St. Andrews. The modern game of golf was created in its homeland of Scotland. In modern years, the Royal and Ancient Golf Club served as a governing authority of the game. Royalty, top golf professionals and high-powered businessmen have called …

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How The Dallas Cowboys Used Free Dry Cleaning To Become The Most Valuable NFL Franchise

In the spring of 1990, the Dallas Cowboys organization was losing $75,000 per day. Jerry Jones, relatively new to the helm as an NFL owner, knew he needed to do something. So, Jones turned to what he knew:  Family. At the time, Jones’ daughter, Charlotte Jones Anderson, was a recent Stanford graduate working to carve out …

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