Author name: Alicia Jessop

Former PGA of America CEO, Joe Steranka, is celebrating his 39th year in the sport industry, but only looking forward. With career stops any sport enthusiast would envy, from the Cleveland Cavaliers to premier sport management agency, ProServ, and leading the helm of professional golf in America for 25-years, Steranka has amassed a deeper understanding …

Former PGA CEO Explains Why Digital Media Is At The Center Of Golf’s Future Read More »

Ahead of the FEI World Cup Dressage Final in Omaha, NE, the FEI and SAP SE announced a partnership making SAP the Official Analytics Sponsor of the FEI World Cup Dressage series. Under the new partnership, SAP will help the FEI move its fan engagement strategy forward by bringing equestrian audiences closer to the sport’s action. …

SAP Brings Fan Engagement Technology To Equestrian As The Official Analytics Sponsor of the FEI World Cup Dressage Series Read More »

It’s no secret that NFL teams face a tough battle attracting fans out of their homes and into stadiums for games. Due to technology that has made television pictures clearer and more realistic, along with a burgeoning second screen experience, over 57-percent of sports fans say they would rather watch games at home. Teams aren’t …

NFL Teams Turn To Smartphones To Improve Fans’ Experiences Read More »

In the last year, the Bundesliga — Germany’s professional soccer league — has waged a bullish battle to grow the league’s popularity abroad. Launched in August 2015 — when the league announced a global media rights deal with FOX — the Bundesliga has continued to turn to new media endeavors to grow its popularity abroad. This year, with fans already tuning in to …

The Bundesliga Turns To New Media To Grow Its International Fan Base Read More »

What if you were given the opportunity to travel the United States and attend every NCAA national championship? Through a unique partnership with the NCAA, Pizza Hut is giving one American sports fan the chance of a lifetime. Earlier this year, Pizza Hut entered into a multi-year partnership with the NCAA. The partnership marks Pizza Hut’s …

Pizza Hut Gives One Lucky Fan The Best Job In College Sports Through Its NCAA Partnership Read More »

In recent years, NFL stadiums and their concessionaire partners have made significant efforts to diversify their food offerings. Gone are the days of a fan’s stadium food choices being limited to hot dogs, nachos and pretzels. These days when entering an NFL stadium, fans can literally choose from hundreds of items ranging from brisket topped sausages …

San Francisco 49ers Open Pro Sports’ First-Ever Rooftop Garden Read More »

In 2015, WME|IMG made waves when it announced its purchase of Professional Bull Riders (PBR). What exactly did a talent agency headquartered in Beverly Hills have in mind in acquiring a sport historically believed to be engaged in and enjoyed by cowboys? One year into the partnership, glimmers of the grand plans WME|IMG has to …

Pro Bull Riding Turns To New Media To Grow Millennial Fan Base Read More »

For many Americans, Labor Day means gathering with friends and families to barbecue and celebrate the start of the college football season. Thanks largely to a U.S. Supreme Court decision in 1984, NCAA v. Board of Regents of the University of Oklahoma, college football games are widely broadcast across a variety of networks and now, …

TV Money Drives Budgets of Top-25 College Football Programs Read More »

An emerging storyline that NASCAR could not have imagined in the early 2000s was about to reach a crescendo at the start of its 2016 season. NASCAR, a beacon for sport business success at the turn of the millennium, with top viewership, attendance and sponsorship numbers, hit a rough patch following the the 2008 economic recession. …

Close Finishes, New Stars And Social Media Drive Increased Viewership of NASCAR Broadcasts Read More »

As MLB stars compete for World Series home field advantage, MLB league executives are battling another competition this All-Star Game:  Driving female interest and fandom in MLB. In the last year, MLB has executed a strategy aimed heavily on reaching a wider female audience of all ages. During the Midsummer Classic, the depth and contours …

Is MLB Preparing For The League’s First Female Player? Read More »