Corporate partnerships are central to the financing of the Olympic Games, with the International Olympic Committee generating 45-percent of its revenue from a portfolio of exclusive partners, known as TOP partners. As the 2018 Winter Olympic Games begin in PyeongChang, South Korea, the IOC’s longest tenured sponsor, Coca-Cola, is evolving its involvement with the global …
Beverage company, Coca-Cola, is getting into the Super Bowl LII mix by focusing on themes fans will see in advertisements during the big game, diversity and inclusion, while Pepsico is paying homage to the brand’s pop culture history. With its biggest competitor, Pepsi, sponsoring the Super Bowl LII Halftime Show, featuring Justin Timberlake, Coca-Cola has …
Coca-Cola and Pepsi Take Markedly Different Advertising Approaches for Super Bowl LII Read More »
Time will tell which two NFL teams square off in Super Bowl LII in a mere four weeks, but NFL fans do not have to wait to begin planning the most exclusive Super Bowl experience. Utilizing NFL On Location Experiences, NFL fans have the opportunity to curate a Super Bowl experience ranging from staying at a …
Beyond What Money Can Buy: A Look Inside The Most Exclusive Super Bowl Experience Read More »
The halftime presentation during the 2018 FCS National Championship game will take fans back to an old football rivalry, as Pro Football Hall of Fame Finalist and former FCS and NFL player, Terrell Owens, takes on former defensive competitor, Cortland Finnegan. This time, though, the two retired football players will not battle against each other on offense …
Former PGA of America CEO, Joe Steranka, is celebrating his 39th year in the sport industry, but only looking forward. With career stops any sport enthusiast would envy, from the Cleveland Cavaliers to premier sport management agency, ProServ, and leading the helm of professional golf in America for 25-years, Steranka has amassed a deeper understanding …
Former PGA CEO Explains Why Digital Media Is At The Center Of Golf’s Future Read More »
Ahead of the FEI World Cup Dressage Final in Omaha, NE, the FEI and SAP SE announced a partnership making SAP the Official Analytics Sponsor of the FEI World Cup Dressage series. Under the new partnership, SAP will help the FEI move its fan engagement strategy forward by bringing equestrian audiences closer to the sport’s action. …
It’s no secret that NFL teams face a tough battle attracting fans out of their homes and into stadiums for games. Due to technology that has made television pictures clearer and more realistic, along with a burgeoning second screen experience, over 57-percent of sports fans say they would rather watch games at home. Teams aren’t …
NFL Teams Turn To Smartphones To Improve Fans’ Experiences Read More »
In the last year, the Bundesliga — Germany’s professional soccer league — has waged a bullish battle to grow the league’s popularity abroad. Launched in August 2015 — when the league announced a global media rights deal with FOX — the Bundesliga has continued to turn to new media endeavors to grow its popularity abroad. This year, with fans already tuning in to …
The Bundesliga Turns To New Media To Grow Its International Fan Base Read More »
What if you were given the opportunity to travel the United States and attend every NCAA national championship? Through a unique partnership with the NCAA, Pizza Hut is giving one American sports fan the chance of a lifetime. Earlier this year, Pizza Hut entered into a multi-year partnership with the NCAA. The partnership marks Pizza Hut’s …
In recent years, NFL stadiums and their concessionaire partners have made significant efforts to diversify their food offerings. Gone are the days of a fan’s stadium food choices being limited to hot dogs, nachos and pretzels. These days when entering an NFL stadium, fans can literally choose from hundreds of items ranging from brisket topped sausages …
San Francisco 49ers Open Pro Sports’ First-Ever Rooftop Garden Read More »