Author name: Alicia Jessop

Coming off of a first place finish at The International in 2017, Team Liquid is once again focused on the highest level of success at The International DOTA 2 tournament through a partnership with SAP, which will help it gain performance advantages and recruit employees. In April, software solutions company SAP signed its first eSports …

Team Liquid Turns To Technology To Gain Performance Advantages And Recruit Employees Read More »

Turning into the second half of the 2018 season, NASCAR is relying on an in-house digital and social media strategy to grow its millennial fan base. Asked about his vision for NASCAR, COO Steve Phelps said, “If there is one single goal, it is to grow the fan base and make it a younger and …

NASCAR Is Growing Its Millennial Fan Base With An In-House Digital And Social Media Strategy Read More »

ESPN has partnered with HP to utilize its OMEN by HP to expand its esports reach. Amidst the hustle and bustle of E3, OMEN by HP and ESPN hosted a VIP event for gamers and industry insiders at ESPN’s LA Live location, where attendees received exclusive access to new OMEN products and played alongside esports …

ESPN Partners With HP To Expand Esports Reach Read More »

There are 5 trillion pieces of plastic floating in the world’s oceans, but through running and footwear designs, adidas is working to remove them. “As a brand, we believe that sport makes a difference in peoples’ lives and in the world,” adidas senior director of U.S. running, Paul Bowyer, told RULING SPORTS. In 2015 we …

Adidas Turns To Running And Footwear To Clean Up The World’s Oceans Read More »

Earlier this year the Loyola Ramblers busted a few brackets when the team made its second Final Four appearance in school history. While Sister Jean became an overnight sensation, the Loyola athletics department saw success of its own through digital and social media impressions and athletics department donations. The team’s success in the NCAA Division …

How Loyola Channeled The Ramblers’ Final Four Appearance Into Major Donation And Media Gains Read More »

An adage amongst automobile manufacturers goes, “Win on Sunday, sell on Monday.” Toyota Racing has taken this adage to another level, giving fans a one-of-a-kind opportunity to step into the driver’s seat during NASCAR Cup races. Through its Toyota PitPass activation, Toyota allows fans to experience life as a NASCAR driver from training through pit …

Toyota Racing Takes Fans Behind The Wheel During NASCAR Race Weekend Read More »

The sport industry is abuzz with how blockchain can be harnessed to breed efficiencies and positive fan sentiment. Teams like the Dallas Mavericks have announced they will accept cryptocurrencies as payment for tickets as early as next season. As use of blockchain technology and cryptocurrency become more acceptable in the sport industry, the looming question …

Can Blockchain Technology Change Ticket Sales In Sports? Read More »

Extending its contract as the Official Automotive Partner of the NBA in late 2017, Kia sought to expand its presence across marquee NBA events. Beyond sponsoring the NBA, WNBA and NBA G League, Kia’s presentation of NBA Tip-Off and NBA Performance Awards expand the brand’s presence to NBA fans. During the 2018 NBA All-Star weekend, …

Kia Uses Surprise And Delight To Build Positive Brand Association With Fans During NBA All-Star Weekend Read More »

Scoring a pair of Jordans has turned into an art form, with sneaker collectors and aficionados regularly lining up days in advance of a Jordan Brand shoe release. During the 2018 NBA All-Star Weekend in Los Angeles the iconic brand flipped the script and gave youth the upper hand in landing pieces from the brand’s …

Jordan Brand Focuses On Youth During NBA All-Star Weekend Read More »