Author name: Alicia Jessop

Jordan Brand has turned to a Los Angeles retail location to highlight the Jumpman brand’s culture. The company opened Jumpman LA, a pinnacle performance and cultural destination in the heart of downtown Los Angeles and blocks from the Staples Center. Jordan Brand has turned to a Los Angeles retail location to highlight the Jumpman brand’s …

Jordan Brand Turns to Los Angeles Retail Location to Showcase the Jumpan Brand’s Culture Read More »

Coming off of a first place finish at The International in 2017, Team Liquid is once again focused on the highest level of success at The International DOTA 2 tournament through a partnership with SAP, which will help it gain performance advantages and recruit employees. In April, software solutions company SAP signed its first eSports …

Team Liquid Turns To Technology To Gain Performance Advantages And Recruit Employees Read More »

Turning into the second half of the 2018 season, NASCAR is relying on an in-house digital and social media strategy to grow its millennial fan base. Asked about his vision for NASCAR, COO Steve Phelps said, “If there is one single goal, it is to grow the fan base and make it a younger and …

NASCAR Is Growing Its Millennial Fan Base With An In-House Digital And Social Media Strategy Read More »

ESPN has partnered with HP to utilize its OMEN by HP to expand its esports reach. Amidst the hustle and bustle of E3, OMEN by HP and ESPN hosted a VIP event for gamers and industry insiders at ESPN’s LA Live location, where attendees received exclusive access to new OMEN products and played alongside esports …

ESPN Partners With HP To Expand Esports Reach Read More »

There are 5 trillion pieces of plastic floating in the world’s oceans, but through running and footwear designs, adidas is working to remove them. “As a brand, we believe that sport makes a difference in peoples’ lives and in the world,” adidas senior director of U.S. running, Paul Bowyer, told RULING SPORTS. In 2015 we …

Adidas Turns To Running And Footwear To Clean Up The World’s Oceans Read More »

Earlier this year the Loyola Ramblers busted a few brackets when the team made its second Final Four appearance in school history. While Sister Jean became an overnight sensation, the Loyola athletics department saw success of its own through digital and social media impressions and athletics department donations. The team’s success in the NCAA Division …

How Loyola Channeled The Ramblers’ Final Four Appearance Into Major Donation And Media Gains Read More »