The WTA Moves From Branding Tennis Stars As Fashion Icons To Fierce Athletes
The WTA has shifted its branding strategy to promote tennis stars as fierce athletes, rather than merely fashion icons. Competing in her 31st major singles final, the conversation surrounding Serena Williams entering the U.S. Open centered more around her on-court apparel than her athletic prowess, when the French Open announced it would ban players from …
The WTA Moves From Branding Tennis Stars As Fashion Icons To Fierce Athletes Read More »