Author name: Alicia Jessop

Founder of Ruling Sports

Jimmy Butler’s Private Chef On What It Takes To Cook For One Of The World’s Top Athletes

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What does it take to become a private chef of one of the world’s top athletes? Christian Bowman, known as “Chef Cbo,” has turned to creativity in his role of private chef to four-time NBA All-Star, Jimmy Butler. Chef Cbo’s story to becoming a private chef represents faith, persistence, and good fortune. He started cooking …

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The WTA Moves From Branding Tennis Stars As Fashion Icons To Fierce Athletes

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The WTA has shifted its branding strategy to promote tennis stars as fierce athletes, rather than merely fashion icons. Competing in her 31st major singles final, the conversation surrounding Serena Williams entering the U.S. Open centered more around her on-court apparel than her athletic prowess, when the French Open announced it would ban players from …

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Team Liquid Turns To Technology To Gain Performance Advantages And Recruit Employees

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Coming off of a first place finish at The International in 2017, Team Liquid is once again focused on the highest level of success at The International DOTA 2 tournament through a partnership with SAP, which will help it gain performance advantages and recruit employees. In April, software solutions company SAP signed its first eSports …

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NASCAR Is Growing Its Millennial Fan Base With An In-House Digital And Social Media Strategy

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Turning into the second half of the 2018 season, NASCAR is relying on an in-house digital and social media strategy to grow its millennial fan base. Asked about his vision for NASCAR, COO Steve Phelps said, “If there is one single goal, it is to grow the fan base and make it a younger and …

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Why NFL Player CJ Anderson Took Kids To Google Headquarters This Summer

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This summer, NFL player, CJ Anderson, took kids from his hometown of Vallejo, Calif. to Google headquarters for a once-in-a-lifetime opportunity to learn about football and technology. After playing at Jesse M. Bethel High School in Vallejo, Anderson played at Laney College before transferring to the University of California at Berkeley. Despite not being drafted, …

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Adidas Turns To Running And Footwear To Clean Up The World’s Oceans

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There are 5 trillion pieces of plastic floating in the world’s oceans, but through running and footwear designs, adidas is working to remove them. “As a brand, we believe that sport makes a difference in peoples’ lives and in the world,” adidas senior director of U.S. running, Paul Bowyer, told RULING SPORTS. In 2015 we …

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How Loyola Channeled The Ramblers’ Final Four Appearance Into Major Donation And Media Gains

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Earlier this year the Loyola Ramblers busted a few brackets when the team made its second Final Four appearance in school history. While Sister Jean became an overnight sensation, the Loyola athletics department saw success of its own through digital and social media impressions and athletics department donations. The team’s success in the NCAA Division …

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Toyota Racing Takes Fans Behind The Wheel During NASCAR Race Weekend

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An adage amongst automobile manufacturers goes, “Win on Sunday, sell on Monday.” Toyota Racing has taken this adage to another level, giving fans a one-of-a-kind opportunity to step into the driver’s seat during NASCAR Cup races. Through its Toyota PitPass activation, Toyota allows fans to experience life as a NASCAR driver from training through pit …

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Can Blockchain Technology Change Ticket Sales In Sports?

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The sport industry is abuzz with how blockchain can be harnessed to breed efficiencies and positive fan sentiment. Teams like the Dallas Mavericks have announced they will accept cryptocurrencies as payment for tickets as early as next season. As use of blockchain technology and cryptocurrency become more acceptable in the sport industry, the looming question …

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