Author name: Alicia Jessop

Founder of Ruling Sports

Bishop Sankey

NFL Running Back Bishop Sankey On Staying Positive During Injury Recovery

Former NFL running back Bishop Sankey has great advice on staying positive during injury recovery. The first running back selected in the 2014 NFL Draft, Sankey’s NFL career was cut short. As a member of the Minnesota Vikings, he tore his ACL in the first pre-season game in 2017. Thereafter, he was ruled out for …

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Funding Cuts to Youth Sports and P.E. Highlight a National Crisis

Funding cuts to youth sports and P.E. are leaving administrators tasked with providing relevant educational experiences with less financial resources. This growing trend has led to a common result: eliminating physical education classes from the American educational curriculum. Only six American states require physical education for students across every grade level. These cuts fall greatest …

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Jordan Brand Turns to Los Angeles Retail Location to Showcase the Jumpan Brand’s Culture

Jordan Brand has turned to a Los Angeles retail location to highlight the Jumpman brand’s culture. The company opened Jumpman LA, a pinnacle performance and cultural destination in the heart of downtown Los Angeles and blocks from the Staples Center. Jordan Brand has turned to a Los Angeles retail location to highlight the Jumpman brand’s …

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How Daniela Lopez Became The Go-To Artist For Top NBA Players

For Utah native, Daniela Lopez, a love for the Houston Rockets, unique background in the makeup artistry and passion for painting has fostered a dream career as the go-to artist for top NBA players. Today, the internationally known artist referred to as “Yella” is trailblazing a unique path bridging her passion of art and sports. Growing …

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Jimmy Butler’s Private Chef On What It Takes To Cook For One Of The World’s Top Athletes

What does it take to become a private chef of one of the world’s top athletes? Christian Bowman, known as “Chef Cbo,” has turned to creativity in his role of private chef to four-time NBA All-Star, Jimmy Butler. Chef Cbo’s story to becoming a private chef represents faith, persistence, and good fortune. He started cooking …

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The WTA Moves From Branding Tennis Stars As Fashion Icons To Fierce Athletes

The WTA has shifted its branding strategy to promote tennis stars as fierce athletes, rather than merely fashion icons. Competing in her 31st major singles final, the conversation surrounding Serena Williams entering the U.S. Open centered more around her on-court apparel than her athletic prowess, when the French Open announced it would ban players from …

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Team Liquid Turns To Technology To Gain Performance Advantages And Recruit Employees

Coming off of a first place finish at The International in 2017, Team Liquid is once again focused on the highest level of success at The International DOTA 2 tournament through a partnership with SAP, which will help it gain performance advantages and recruit employees. In April, software solutions company SAP signed its first eSports …

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NASCAR Is Growing Its Millennial Fan Base With An In-House Digital And Social Media Strategy

Turning into the second half of the 2018 season, NASCAR is relying on an in-house digital and social media strategy to grow its millennial fan base. Asked about his vision for NASCAR, COO Steve Phelps said, “If there is one single goal, it is to grow the fan base and make it a younger and …

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Why NFL Player CJ Anderson Took Kids To Google Headquarters This Summer

This summer, NFL player, CJ Anderson, took kids from his hometown of Vallejo, Calif. to Google headquarters for a once-in-a-lifetime opportunity to learn about football and technology. After playing at Jesse M. Bethel High School in Vallejo, Anderson played at Laney College before transferring to the University of California at Berkeley. Despite not being drafted, …

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