Author name: Alicia Jessop

Founder of Ruling Sports

AT&T’s Partnership With Scoot Henderson Showcases The Power Of NIL

Called “the most prepared player in this [NBA] draft,” excitement surrounds Scoot Henderson’s NBA debut. Henderson made history in 2021 as the then youngest professional basketball player in history. A five-star recruit, Henderson skipped his senior year of high school to sign with G League Ignite. Now, before the NBA Draft, AT&T partnered with Henderson …

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Amen Thompson Ausar Thompson Waraire Boswell American Express

American Express Gives Fans Access To Amen and Ausar Thompson’s NBA Draft Fashion

NBA players begin securing their fashion legacy with the outfits they wear at the NBA Draft. For most fans, the fashion styles worn by NBA athletes remains out of reach. This year, American Express is giving fans access to Amen and Ausar Thompson’s NBA Draft fashion. The partnership with the identical twins, who are projected …

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Cavs Launch Nail Polish With Machine Gun Kelly’s UN/DN LAQR

The Cleveland Cavaliers and Machine Gun Kelly’s UN/DN LAQR have launched a nail polish collection featuring customized Cavs-inspired colors and nail decals. Named after Cavs basketball motifs, the collection’s three custom colors include: “216” (matte black), Larry O (gold) and “Let Em Know” (burgundy wine). Fans can purchase the collection exclusively at the Cavs’ newly …

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Tyson Foods, Black College World Series Partnership Expands Opportunity For HBCU Athletes

Michael Coker has dedicated his life to HBCU baseball. A college baseball writer and member of the NCBWA, a conversation with Bluefield State University’s head baseball coach ten years ago put Coker in a state of disbelief. The coach told Coker that HBCU baseball programs have nothing to play for, since their post-season baseball play …

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Klutch Athletics By New Balance Signs Chase Young As Its First Athlete Ambassador

Today, Klutch Athletics by New Balance signed Chase Young as its first athlete ambassador. Under the deal, the Washington Commanders defensive end will help design the brand’s first-ever American football cleat, set to release in 2024. Terms of the deal were not disclosed. Young’s signing comes ahead of the launch of Klutch Athletics by New …

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Takeaways From Congress’ First Hearing On College Sports Since 2021

Following today’s hearing, “Taking the Buzzer Beater to the Bank: Protecting College Athletes’ NIL Dealmaking Rights,” what are the takeaways from Congress’ first hearing on college sports since 2021? Called by Reps. Cathy McMorris Rodgers (R- Washington) and Gus Bilirakis (R – Florida), the House Energy & Commerce Committee “is working to ensure a clear …

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NFL Players Visit Interscope Geffen A&M For Unique Professional Development Opportunity

Earlier this week, NFL players visited Interscope Geffen A&M for a unique professional development opportunity through the NFL’s newly launched NFL Career Tours. NFL Career Tours provides current and former NFL athletes behind-the-scenes at leading entertainment, sport and music companies to learn about career opportunities existing therein. “The NFL Career Tours give our players an …

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LSU Football Hosts Inaugural Symposium To Prepare Team For Life After The Game

If you’re looking for inspiration in college athlete development, look no further than LSU. From launching the NILSU program to resource LSU college athletes around NIL opportunities to its Tiger Life initiative, which guides students around personal enhancement and personal development, LSU is innovating for the 21st century college athlete. Most recently, the LSU football …

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