The world’s best cheerleaders have a new reason to cheer! The first professional cheerleading league is set to launch in 2026. Presented by Varsity Spirit, the Pro Cheer League will feature 30-person teams based in Atlanta, Dallas, Miami and San Diego facing off in five events across the United States. The league’s announcement comes amidst …
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Authenticity is an attribute Millennials and Gen Z alike expect from brands they purchase from. How, then, does a whiskey brand founded in 2003 authentically connect to the 115 year old rodeo that inspired its creation? For Pendleton Whisky, heritage and innovation create brand authenticity. Founded in 1910, the Pendleton Round-Up was founded to highlight …
For Pendleton Whisky, Heritage And Innovation Create Brand Authenticity Read More »
Celebrating its 50th anniversary, nail brand ORLY has become the LA Sparks’ first-ever nail partner. Through the three-year deal, ORLY and the Sparks will debut custom player nail looks and exclusive behind-the-scenes content. In an exciting twist, the partners will launch the “ORLY Nail Check” cam during Sparks games. Fans can also get their hands …
ORLY Becomes The LA Sparks’ First-Ever Nail Partner Read More »
Becoming the league’s first official wine partner in 2024, La Crema‘s WNBA partnership is creating new opportunities for WNBA fans and athletes. Utilizing its history as a woman-led brand, La Crema is not only investing meaningfully in activating the sponsorship, but identifying opportunities for WNBA athletes beyond the game. Founded in Sonoma County in 1979, …
La Crema’s WNBA Partnership Creates New Opportunities For Fans, Athletes Read More »
Scoring four goals in Game 6 of the 2025 Stanley Cup to secure the team’s second-straight championship, Sam Reinhart is unpacking the mindset behind his and the Florida Panthers’ success. Traded by the Buffalo Sabres to Florida in 2021, Reinhart has been a key component to the Panthers’ back-to-back championships. In 2024 he scored the …
Sam Reinhart Unpacks The Mindset Behind His And The Florida Panthers’ Success Read More »
Ahead of WNBA Draft, Aneesah Morrow reflected on how LSU prepared her for the WNBA by strengthening her business acumen, basketball prowess and confidence. Drafted with the seventh pick by the Connecticut Sun, on her hopes for her rookie experience Morrow said, “I want to be able to be on a team where I can …
Aneesah Morrow On How LSU Prepared Her For The WNBA Read More »
Ahead of their Olympic debut, No. 1 ranked women’s beach volleyball team Kristen Nuss and Taryn Kloth partnered with Raising Cane’s in a deal showcasing the importance of localized sport sponsorship. Working a shift at the original Raising Cane’s location near the North Gates of LSU, Nuss and Kloth took turns at the front counter …
Known for his prowess as a soccer star, since retiring David Beckham has executed a winning business strategy. Recently, Beckham discussed his business strategy at the 27th Milken Institute Global Conference in front of the world’s top business leaders. During the height of his 21 year playing career, Beckham not only planned to beat opponents, …
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On September 15, Dartmouth College men’s basketball athletes filed a petition to unionize with the National Labor Relations Board. Filed by the Service Employees International Union, the petition marks the first time a group of college athletes has attempted to unionize since Northwestern University football players filed a petition in 2014. According to a statement …
What’s Next In The Dartmouth Men’s Basketball Unionization Case Read More »
Can you smell what The Rock is cooking?! Dwayne “The Rock” Johnson’s ZOA Energy has launched its first NIL campaign. Branded as “The Rock’s Warriors,” the NIL program partnered with seven intercollegiate athletes carefully chosen by Johnson for their optimism, enthusiasm, and commitment to striving for something bigger. “I personally selected these phenomenal individuals because …
Dwayne “The Rock” Johnson’s ZOA Energy Launches First NIL Campaign Read More »