In a locker room in AT&T Stadium after the University of Connecticut Huskies won the NCAA Division I men’s basketball national championship, UConn’s star player, Shabazz Napier, sat in a locker room. Like many champions before him, he sat with media members’ recorders in front of his face engaging in a post-game interview. While there was …
In late 2011, the roller coaster that was NCAA conference realignment picked up another rider: West Virginia University. In October 2011, WVU accepted a bid from the Big 12 to join the conference. WVU’s acceptance of the Big 12′s invitation was made with both the university’s current needs and future goals in mind. ”Our goal …
WVU Sees Financial Gains In Its Move To The Big 12 Conference Read More »
Risk taking is necessary for a business to grow. For Dallas Cowboys owner Jerry Jones, a risk that he took in 1995 has had a significant payoff in his team’s ability to enter into the growing business of women’s sports apparel. Seven years before Jones became the Cowboys’ owner, NFL owners voted to create the …
On the Thursday before the NASCAR Sprint Cup Series Championship at Homestead-Miami Speedway, decision makers from a who’s who list of Fortune 500 companies gathered in a meeting space at the trendy Fontainebleau Miami Beach. Sipping Coca-Cola around tables as salsa music beat over the room’s speakers, the Fortune 500 movers and shakers brokering deals …
On a sunny autumn day, the University of Miami Field House was buzzing with the sounds of basketballs dribbling and whistles blowing. Inside, playersran the length of the court, as their coaches paced alongside it chiding them to compete harder. Training tables ran the length of the room, ready to assist players should they tweak something while playing. …
The biggest story in college athletics over the last three years didn’t take place on the field, nor was it an NCAA investigation into a sensationalized scandal. Rather, the biggest story in college athletics from 2010-13 revolved around the business of college sports. Over the last three years, conference realignment not only reshaped the playing …
When it comes to assessing market trends and identifying growing contingencies of potential fans, the NFL is on top of its game. From September 15 through October 15, the NFL will recognize Hispanic Heritage Month by engaging in league-wide and team-sponsored initiatives focused upon the Hispanic community. The month-long celebration comes in the wake of …
How The NFL Built A 25 Million Person Hispanic Fan Base Read More »
Coffee: It’s a staple on any college campus. With late nights of studying–or partying–followed by early morning classes and tests, coeds across America rely upon coffee’s caffeine to make it through the best four years of their lives. Recognizing this, earlier this week Green Mountain Coffee Roasters, Inc.–the makers of the Keurig brewing system–partnered with …
An In-Depth Look Into Keurig’s College Sports Marketing Plan Read More »
To say that the business of college sports is huge, would be an understatement. From television contracts to ticket sales, the amount of money that funnels through the economy as a result of college sports is astronomical. One of the greatest segments of the college sports economy is the licensed products retail market, where fans …
Women’s College Sports Apparel Sees Triple-Digit Growth Read More »
Will he play or won’t he play? As questions linger ahead of Texas A&M’s first football game of the 2013 season over whether Johnny Manziel will take the field for the Aggies, other things appear more clear. In particular, when it comes to Texas A&M, one thing is certain: The school is in the midst …
Johnny Manziel’s Role In The Unprecedented Growth of Texas A&M Merchandise Sales Read More »