When it comes to assessing market trends and identifying growing contingencies of potential fans, the NFL is on top of its game. From September 15 through October 15, the NFL will recognize Hispanic Heritage Month by engaging in league-wide and team-sponsored initiatives focused upon the Hispanic community. The month-long celebration comes in the wake of …
How The NFL Built A 25 Million Person Hispanic Fan Base Read More »
Coffee: It’s a staple on any college campus. With late nights of studying–or partying–followed by early morning classes and tests, coeds across America rely upon coffee’s caffeine to make it through the best four years of their lives. Recognizing this, earlier this week Green Mountain Coffee Roasters, Inc.–the makers of the Keurig brewing system–partnered with …
An In-Depth Look Into Keurig’s College Sports Marketing Plan Read More »
To say that the business of college sports is huge, would be an understatement. From television contracts to ticket sales, the amount of money that funnels through the economy as a result of college sports is astronomical. One of the greatest segments of the college sports economy is the licensed products retail market, where fans …
Women’s College Sports Apparel Sees Triple-Digit Growth Read More »
Will he play or won’t he play? As questions linger ahead of Texas A&M’s first football game of the 2013 season over whether Johnny Manziel will take the field for the Aggies, other things appear more clear. In particular, when it comes to Texas A&M, one thing is certain: The school is in the midst …
Johnny Manziel’s Role In The Unprecedented Growth of Texas A&M Merchandise Sales Read More »
For many reasons, a vast majority of professional athletes struggle to manage the lucrative financial rewards of their playing careers. One major well-documented cause is what is called the ‘lure of tangible investment’[1], essentially an athlete’s desire to pursue entrepreneurship. It is a sexy, seemingly financially attractive means to invest one’s time and money. The …
Entrepreneurship for Athletes: The Magic Johnson Formula Read More »
For college football players with dreams of a pro career, now is the time to interview and select representation in preparation for the next level. Agent services leading up to the draft include pre-draft training, draft promotion, and contract negotiation, all vital towards securing a coveted potential first contract. The decision on which agency to …
Considerations For Professional Athletes In Hiring Representation Read More »
At age 30 and in his eighth season with the Chicago Bears, NFL kicker Robbie Gould has built an impressive career for himself. That career includes notable statistics, like his 2006 selection for the NFL Pro Bowl and being the third most accurate kicker in NFL history. However, when it comes to his legacy, Gould …
To play professional baseball in four separate decades, along with talent, one must have dedication and an opportunity. Those two words–dedication and opportunity–seem to be at the cornerstone of Colorado Rockies 49-year-old-pitcher Jamie Moyer’s success. After taking the mound on April 7 for the first time in the 2012 season, when Moyer pitches his first …
MLB’s Jamie Moyer’s Foundation Creates Opportunities For Children Read More »
Mere hours before the first pitch was thrown on Opening Day of the 2012 MLB season, Los Angeles Dodgers fans received invigorating news that magic was on the way. The Dodgers have suffered a tumultuous three years, kick-started when owner Frank McCourt, and his then wife, Jamie, announced that they were separating on the eve …
Magic Johnson Becomes An Owner Of The Los Angeles Dodgers Read More »
In 1920, Frederick Douglass “Fritz” Pollard became one of the first two African-American players in the football league which would become the NFL. One year later, in 1921, Pollard became the first African-American head coach in NFL history. By 1933, however, no African-American players remained in the league. The eradication of African-American players from the …
The History Of The John Wooten and the Fritz Pollard Alliance Read More »