Author name: Alicia Jessop

Founder of Ruling Sports

How The Dallas Cowboys Used Free Dry Cleaning To Become The Most Valuable NFL Franchise

In the spring of 1990, the Dallas Cowboys organization was losing $75,000 per day. Jerry Jones, relatively new to the helm as an NFL owner, knew he needed to do something. So, Jones turned to what he knew:  Family. At the time, Jones’ daughter, Charlotte Jones Anderson, was a recent Stanford graduate working to carve out …

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The FCC’s Elimination Of The Sports Blackout Rule Isn’t A Touchdown For NFL Fans

News out of Washington, D.C. today may have given NFL fans in San Diego and Buffalo a sigh of relief. NFL teams in those cities were the only two teams during the 2013 season to face local television blackouts of games. Today, the FCC announced the repeal of sports blackout rules that were enacted nearly …

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NBA Fans And Corporate Sponsors Hold The Greatest Power To Punish Donald Sterling For Racism

Yesterday, TMZ disseminated a recording that allegedly contained Los Angeles Clippers owner, Donald Sterling, making racist comments about African-Americans. In the wake of the recording’s dissemination, NBA players, civil rights leaders and President Barack Obama have shared their disgust over the recording’s comments and have called for the NBA to take action against Sterling. In …

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The NCAA Approves Unlimited Meals After Shabazz Napier Goes Hungry: The Lesson For Other College Athletes

In a locker room in AT&T Stadium after the University of Connecticut Huskies won the NCAA Division I men’s basketball national championship, UConn’s star player, Shabazz Napier, sat in a locker room.  Like many champions before him, he sat with media members’ recorders in front of his face engaging in a post-game interview.  While there was …

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WVU Sees Financial Gains In Its Move To The Big 12 Conference

In late 2011, the roller coaster that was NCAA conference realignment picked up another rider:  West Virginia University.  In October 2011, WVU accepted a bid from the Big 12 to join the conference.  WVU’s acceptance of the Big 12′s invitation was made with both the university’s current needs and future goals in mind.  ”Our goal …

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Jerry Jones’ 1995 Sponsorship And Antitrust Lawsuit Risks Critical To Growing The Dallas Cowboys’ Valuation

Risk taking is necessary for a business to grow.  For Dallas Cowboys owner Jerry Jones, a risk that he took in 1995 has had a significant payoff in his team’s ability to enter into the growing business of women’s sports apparel. Seven years before Jones became the Cowboys’ owner, NFL owners voted to create the …

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How NASCAR Increases Its Sponsors’ ROI

On the Thursday before the NASCAR Sprint Cup Series Championship at Homestead-Miami Speedway, decision makers from a who’s who list of Fortune 500 companies gathered in a meeting space at the trendy Fontainebleau Miami Beach.  Sipping Coca-Cola around tables as salsa music beat over the room’s speakers, the Fortune 500 movers and shakers brokering deals …

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Fantasy Basketball Camps Provide Millionaire Businessmen The Opportunity To Live The Life Of College Basketball Players

On a sunny autumn day, the University of Miami Field House was buzzing with the sounds of basketballs dribbling and whistles blowing.  Inside, playersran the length of the court, as their coaches paced alongside it chiding them to compete harder.  Training tables ran the length of the room, ready to assist players should they tweak something while playing.  …

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Texas Christian University’s Move To The Big 12 Brings More Money And Applicants To The University

The biggest story in college athletics over the last three years didn’t take place on the field, nor was it an NCAA investigation into a sensationalized scandal.  Rather, the biggest story in college athletics from 2010-13 revolved around the business of college sports.  Over the last three years, conference realignment not only reshaped the playing …

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