With the revolution of social media, celebrities are more accessible than ever before. At the same time, those who aren’t always in the limelight now have the opportunity to build his or her personal brand and that’s exactly what free agent offensive lineman Geoff Schwartz has done with his use of Twitter. He joined the …
NFL Player Geoff Schwartz Uses Social Media To Build An Impactful Off-Field Brand Read More »
While Levi’s Stadium only has capacity for 68,500 fans, over one million people are expected to converge on the Bay Area for Super Bowl weekend. Outside of attending the big game, I reached out to influential San Franciscans to find out what the weekend’s must-see attractions and events are outside of Levi’s Stadium. Golden State Warriors president, …
For Olympic athletes, the road to the 2016 Summer Olympic Games in Rio de Janeiro is paved with many expenses. The USOC estimates that the cost of sending a Team USA athlete to and from the games and covering their training and expenses while there will average $40,000. This dollar amount does not include the …
The USOPC Turns To Secret Santas To Fund Team USA’s 2016 Olympic Journey Read More »
The race to capture American soccer fans’ viewership attention just gained another runner. August 14 marked the beginning of Fox and the Deutsche Football League’s five-year United States television agreement. Under the deal, for the first time, all 306 of the Bundesliga’s matches will be aired in the United States across television, digital and mobile …
You see another advertisement featuring a guy with ripped abs, a smile on his face, and a multi-million dollar fitness franchise. You hear the pitch and might think, “Hey I could be just like him.” You think about it for maybe three, four days tops, and then it slips your mind. But listen to Mike …
Mike Chang: From Air Mattress To Six Pack Success As An Entrepreneur Read More »
The United States Women’s National Team won on and off of the soccer pitch on Sunday night. 26.7 million Americans tuned in on Sunday night to watch the Americans beat Japan in the 2015 FIFA Women’s World Cup. That more Americans tuned in to watch this soccer match than any other in American history is …
Why Carli Lloyd’s Instagram Account Is The Key To Growing Soccer Interest In The U.S. Read More »
Everyone remembers their first date. Not everyone is driven to their first date by NBA legend, Scottie Pippen, though. From a young age, Sportiqe founder, Jason Franklin, has lived a life less ordinary than most. It is that life less ordinary, though, that has allowed Franklin to become one of the NBA’s most-popular apparel providers. At …
How A Chicago Bulls Ball Boy Launched A Top Sports Apparel Company Read More »
This Earth Day, it’s important to give credit to the professional sports teams who are making waves in protecting our environment. One team leading the way is the Miami Heat, who for nearly a decade, has worked tirelessly to bring sustainable efforts to their team’s practices and arena. The NBA arena with the highest level …
Sustainability Efforts Make The Miami Heat A Leader In Sustainability Read More »
With over 1.3 million viewers tuning in to watch its regular season games, the NBA has a unique platform to facilitate social change. Last week, the NBA utilized that platform to educate its teams and fans about ways to reduce their collective environmental footprint. NBA Green Week presented by Sprint allowed the NBA and its …
Behind The NBA’s Battle To Promote Sustainability Read More »
Last weekend may have been the most fashionable weekend in New York history. In the midst of Fashion Week’s (or, is it really fashion month?!) kicking off, the NBA’s top stars descended upon New York City for the 2015 NBA All-Star Game. This year, for the first time ever, the NBA incorporated a number of …
How Adidas Was Able To Sign The NBA’s Top Rookies Read More »