Author name: Alicia Jessop

In the last year, the Bundesliga — Germany’s professional soccer league — has waged a bullish battle to grow the league’s popularity abroad. Launched in August 2015 — when the league announced a global media rights deal with FOX — the Bundesliga has continued to turn to new media endeavors to grow its popularity abroad. This year, with fans already tuning in to […]

What if you were given the opportunity to travel the United States and attend every NCAA national championship? Through a unique partnership with the NCAA, Pizza Hut is giving one American sports fan the chance of a lifetime. Earlier this year, Pizza Hut entered into a multi-year partnership with the NCAA. The partnership marks Pizza Hut’s

In recent years, NFL stadiums and their concessionaire partners have made significant efforts to diversify their food offerings. Gone are the days of a fan’s stadium food choices being limited to hot dogs, nachos and pretzels. These days when entering an NFL stadium, fans can literally choose from hundreds of items ranging from brisket topped sausages

In 2015, WME|IMG made waves when it announced its purchase of Professional Bull Riders (PBR). What exactly did a talent agency headquartered in Beverly Hills have in mind in acquiring a sport historically believed to be engaged in and enjoyed by cowboys? One year into the partnership, glimmers of the grand plans WME|IMG has to

For many Americans, Labor Day means gathering with friends and families to barbecue and celebrate the start of the college football season. Thanks largely to a U.S. Supreme Court decision in 1984, NCAA v. Board of Regents of the University of Oklahoma, college football games are widely broadcast across a variety of networks and now,

An emerging storyline that NASCAR could not have imagined in the early 2000s was about to reach a crescendo at the start of its 2016 season. NASCAR, a beacon for sport business success at the turn of the millennium, with top viewership, attendance and sponsorship numbers, hit a rough patch following the the 2008 economic recession.

As MLB stars compete for World Series home field advantage, MLB league executives are battling another competition this All-Star Game:  Driving female interest and fandom in MLB. In the last year, MLB has executed a strategy aimed heavily on reaching a wider female audience of all ages. During the Midsummer Classic, the depth and contours

The costs associated with getting tattooed have gone up, dramatically, for celebrity athletes and the commercial brands that include athlete images in products and advertisements. There exists a growing trend of tattoo artists suing product brands and marketers for including the images of the athletes tattooed by the artists in products and advertisements. The tattoo

Steph Curry has done the impossible over the last two NBA seasons. Public interest in Curry has reached unprecedented levels due to his helping the Warriors win the team’s first NBA Championship in 40 years, the team accumulating the most regular-season wins in NBA history and Curry being named the back-to-back NBA MVP. Now, as