An emerging storyline that NASCAR could not have imagined in the early 2000s was about to reach a crescendo at the start of its 2016 season. NASCAR, a beacon for sport business success at the turn of the millennium, with top viewership, attendance and sponsorship numbers, hit a rough patch following the the 2008 economic recession. …
As MLB stars compete for World Series home field advantage, MLB league executives are battling another competition this All-Star Game: Driving female interest and fandom in MLB. In the last year, MLB has executed a strategy aimed heavily on reaching a wider female audience of all ages. During the Midsummer Classic, the depth and contours …
Is MLB Preparing For The League’s First Female Player? Read More »
The costs associated with getting tattooed have gone up, dramatically, for celebrity athletes and the commercial brands that include athlete images in products and advertisements. There exists a growing trend of tattoo artists suing product brands and marketers for including the images of the athletes tattooed by the artists in products and advertisements. The tattoo …
Should Top Athletes Be Able To Copyright Their Tattoos? Read More »
Steph Curry has done the impossible over the last two NBA seasons. Public interest in Curry has reached unprecedented levels due to his helping the Warriors win the team’s first NBA Championship in 40 years, the team accumulating the most regular-season wins in NBA history and Curry being named the back-to-back NBA MVP. Now, as …
Steph Curry’s Success Creates New Social Media Options For Athletes Read More »
After the Miami Heat’s fierce Eastern Conference Semifinals battle with the Toronto Raptors, Heat forward, Luol Deng is fighting another cause off of the court. Deng, who was born in South Sudan, has spent time every off-season giving back to the country engulfed in a civil war. In previous years, Deng has returned to his hometown of …
With the revolution of social media, celebrities are more accessible than ever before. At the same time, those who aren’t always in the limelight now have the opportunity to build his or her personal brand and that’s exactly what free agent offensive lineman Geoff Schwartz has done with his use of Twitter. He joined the …
NFL Player Geoff Schwartz Uses Social Media To Build An Impactful Off-Field Brand Read More »
While Levi’s Stadium only has capacity for 68,500 fans, over one million people are expected to converge on the Bay Area for Super Bowl weekend. Outside of attending the big game, I reached out to influential San Franciscans to find out what the weekend’s must-see attractions and events are outside of Levi’s Stadium. Golden State Warriors president, …
For Olympic athletes, the road to the 2016 Summer Olympic Games in Rio de Janeiro is paved with many expenses. The USOC estimates that the cost of sending a Team USA athlete to and from the games and covering their training and expenses while there will average $40,000. This dollar amount does not include the …
The USOPC Turns To Secret Santas To Fund Team USA’s 2016 Olympic Journey Read More »
The race to capture American soccer fans’ viewership attention just gained another runner. August 14 marked the beginning of Fox and the Deutsche Football League’s five-year United States television agreement. Under the deal, for the first time, all 306 of the Bundesliga’s matches will be aired in the United States across television, digital and mobile …
You see another advertisement featuring a guy with ripped abs, a smile on his face, and a multi-million dollar fitness franchise. You hear the pitch and might think, “Hey I could be just like him.” You think about it for maybe three, four days tops, and then it slips your mind. But listen to Mike …
Mike Chang: From Air Mattress To Six Pack Success As An Entrepreneur Read More »