On Wednesday, the Big 12 partnered with the NFL to launch a new pro day experience, the Big 12 Pro Day. Beginning in 2024, the Big 12 will host a conference-wide pro day for its member schools’ football college athletes. The event will be the first-ever conference-wide pro day. Beyond the ability to showcase their …
The Big 12 Partners With The NFL To Create New Pro Day Read More »
If you’re looking for inspiration in college athlete development, look no further than LSU. From launching the NILSU program to resource LSU college athletes around NIL opportunities to its Tiger Life initiative, which guides students around personal enhancement and personal development, LSU is innovating for the 21st century college athlete. Most recently, the LSU football …
LSU Football Hosts Inaugural Symposium To Prepare Team For Life After The Game Read More »
On Friday, regulators closed Silicon Valley Bank, with the FDIC taking over as receiver of its deposits. The 16th-largest bank in the United States, the moves mark the largest bank failure in the United States since 2008, and the second-largest in American history. How will Silicon Valley Bank’s collapse impact athletes? Current economic forces best explain …
How Silicon Valley Bank’s Collapse Will Impact Athletes Read More »
This week at NXSTREAM, Klutch Sports Group founder, Rich Paul, sat down with WNBA athlete and ESPN broadcaster, Chiney Ogwumike, to discuss what’s next for Klutch Sports Group and its partnership with United Talent Agency. On Klutch’s 2019 partnership with UTA, Paul said, “It was about not just resting in your success and realizing …
Rich Paul On What’s Next For Klutch Sports Group Read More »
On Tuesday, Crocs (NASDAQ: CROX) signed six college athletes to NIL deals. During 2023, the endorsees will create customized social content for the brand. The athletes span multiple sports and hail from across the nation: NCAA men’s and women’s sport athletes are equally represented amongst the group. This comes when a recent report by Opendorse …
On an October afternoon in an airy conference room at their Hollywood office, founders Jeffrey Soros and Simon Horsman discussed Los Angeles Media Fund’s bold ambitions for the company’s sport industry future. Founded in 2014, the duo launched the production company following Horsman’s prior legal work for Soros on a number of films. Today, with …
Los Angeles Media Fund Highlights Bold Sport Industry Ambitions Read More »
The WNBPA has partnered with BreakAway in a deal creating a biometric data advantage for WNBA players. The deal utilizes app-based technology to put biometric data in WNBA players’ hands, helping them collect, store, control, and commercialize their data. BreakAway, a Los Angeles-based data analytics company, is the developer of a mobile app providing athletes …
WNBA Players Gain Biometric Data Advantage In WNBPA’s BreakAway Partnership Read More »
Athletes, coaches and trainers are increasingly recognizing the tie between one’s mental wellbeing and their sport performance. Things like stress, anxiety and depression can negatively impact an athlete’s performance. As conversations around athlete wellbeing come into focus thanks in part to the transparency of athletes like Kevin Love and Naomi Osaka, brands are entering into …
Adidas Partners With Calm To Promote Sports Performance Through Mental Wellbeing Read More »
More than ever, it is critical for athletes to have strong personal brands. From endorsement deals to investment opportunities, robust personal brands open important doors. Effectively using social media can quickly grow an athlete’s personal brand. Developing engaging digital media campaigns is a proven way to grow a social media following. What steps should athletes …
Three Steps For Athletes To Create A Successful Digital Media Campaign Read More »
Eating a balanced diet is critical for an athlete’s success. But should athletes eat a biodiverse diet to improve athletic performance? Team Liquid‘s Executive Chef, Heidi Marsh, finds that eating a biodiverse diet improves the athletic performance of esports athletes. As a chef for some of the world’s best esports athletes, Marsh builds menus by …