On Tuesday, Crocs (NASDAQ: CROX) signed six college athletes to NIL deals. During 2023, the endorsees will create customized social content for the brand. The athletes span multiple sports and hail from across the nation: NCAA men’s and women’s sport athletes are equally represented amongst the group. This comes when a recent report by Opendorse …
On an October afternoon in an airy conference room at their Hollywood office, founders Jeffrey Soros and Simon Horsman discussed Los Angeles Media Fund’s bold ambitions for the company’s sport industry future. Founded in 2014, the duo launched the production company following Horsman’s prior legal work for Soros on a number of films. Today, with …
Los Angeles Media Fund Highlights Bold Sport Industry Ambitions Read More »
The WNBPA has partnered with BreakAway in a deal creating a biometric data advantage for WNBA players. The deal utilizes app-based technology to put biometric data in WNBA players’ hands, helping them collect, store, control, and commercialize their data. BreakAway, a Los Angeles-based data analytics company, is the developer of a mobile app providing athletes …
WNBA Players Gain Biometric Data Advantage In WNBPA’s BreakAway Partnership Read More »
Athletes, coaches and trainers are increasingly recognizing the tie between one’s mental wellbeing and their sport performance. Things like stress, anxiety and depression can negatively impact an athlete’s performance. As conversations around athlete wellbeing come into focus thanks in part to the transparency of athletes like Kevin Love and Naomi Osaka, brands are entering into …
Adidas Partners With Calm To Promote Sports Performance Through Mental Wellbeing Read More »
More than ever, it is critical for athletes to have strong personal brands. From endorsement deals to investment opportunities, robust personal brands open important doors. Effectively using social media can quickly grow an athlete’s personal brand. Developing engaging digital media campaigns is a proven way to grow a social media following. What steps should athletes …
Three Steps For Athletes To Create A Successful Digital Media Campaign Read More »
Eating a balanced diet is critical for an athlete’s success. But should athletes eat a biodiverse diet to improve athletic performance? Team Liquid‘s Executive Chef, Heidi Marsh, finds that eating a biodiverse diet improves the athletic performance of esports athletes. As a chef for some of the world’s best esports athletes, Marsh builds menus by …
Former NFL running back Bishop Sankey has great advice on staying positive during injury recovery. The first running back selected in the 2014 NFL Draft, Sankey’s NFL career was cut short. As a member of the Minnesota Vikings, he tore his ACL in the first pre-season game in 2017. Thereafter, he was ruled out for …
NFL Running Back Bishop Sankey On Staying Positive During Injury Recovery Read More »
Funding cuts to youth sports and P.E. are leaving administrators tasked with providing relevant educational experiences with less financial resources. This growing trend has led to a common result: eliminating physical education classes from the American educational curriculum. Only six American states require physical education for students across every grade level. These cuts fall greatest …
Funding Cuts to Youth Sports and P.E. Highlight a National Crisis Read More »
Jordan Brand has turned to a Los Angeles retail location to highlight the Jumpman brand’s culture. The company opened Jumpman LA, a pinnacle performance and cultural destination in the heart of downtown Los Angeles and blocks from the Staples Center. Jordan Brand has turned to a Los Angeles retail location to highlight the Jumpman brand’s …
Jordan Brand Turns to Los Angeles Retail Location to Showcase the Jumpan Brand’s Culture Read More »
For Utah native, Daniela Lopez, a love for the Houston Rockets, unique background in the makeup artistry and passion for painting has fostered a dream career as the go-to artist for top NBA players. Today, the internationally known artist referred to as “Yella” is trailblazing a unique path bridging her passion of art and sports. Growing …
How Daniela Lopez Became The Go-To Artist For Top NBA Players Read More »