Author name: Alicia Jessop

Founder of Ruling Sports

WNBA Players Gain Biometric Data Advantage In WNBPA’s BreakAway Partnership

Leave a Comment / Business / By

The WNBPA has partnered with BreakAway in a deal creating a biometric data advantage for WNBA players. The deal utilizes app-based technology to put biometric data in WNBA players’ hands, helping them collect, store, control, and commercialize their data. BreakAway, a Los Angeles-based data analytics company, is the developer of a mobile app providing athletes …

WNBA Players Gain Biometric Data Advantage In WNBPA’s BreakAway Partnership Read More »

Adidas Partners With Calm To Promote Sports Performance Through Mental Wellbeing

Leave a Comment / Wellbeing / By

Athletes, coaches and trainers are increasingly recognizing the tie between one’s mental wellbeing and their sport performance. Things like stress, anxiety and depression can negatively impact an athlete’s performance. As conversations around athlete wellbeing come into focus thanks in part to the transparency of athletes like Kevin Love and Naomi Osaka, brands are entering into …

Adidas Partners With Calm To Promote Sports Performance Through Mental Wellbeing Read More »

Three Steps For Athletes To Create A Successful Digital Media Campaign

Leave a Comment / Branding / By

More than ever, it is critical for athletes to have strong personal brands. From endorsement deals to investment opportunities, robust personal brands open important doors. Effectively using social media can quickly grow an athlete’s personal brand. Developing engaging digital media campaigns is a proven way to grow a social media following. What steps should athletes …

Three Steps For Athletes To Create A Successful Digital Media Campaign Read More »

Bishop Sankey

NFL Running Back Bishop Sankey On Staying Positive During Injury Recovery

Leave a Comment / Mindset / By

Former NFL running back Bishop Sankey has great advice on staying positive during injury recovery. The first running back selected in the 2014 NFL Draft, Sankey’s NFL career was cut short. As a member of the Minnesota Vikings, he tore his ACL in the first pre-season game in 2017. Thereafter, he was ruled out for …

NFL Running Back Bishop Sankey On Staying Positive During Injury Recovery Read More »

Funding Cuts to Youth Sports and P.E. Highlight a National Crisis

Leave a Comment / Leadership / By

Funding cuts to youth sports and P.E. are leaving administrators tasked with providing relevant educational experiences with less financial resources. This growing trend has led to a common result: eliminating physical education classes from the American educational curriculum. Only six American states require physical education for students across every grade level. These cuts fall greatest …

Funding Cuts to Youth Sports and P.E. Highlight a National Crisis Read More »

Jordan Brand Turns to Los Angeles Retail Location to Showcase the Jumpan Brand’s Culture

Leave a Comment / Business / By

Jordan Brand has turned to a Los Angeles retail location to highlight the Jumpman brand’s culture. The company opened Jumpman LA, a pinnacle performance and cultural destination in the heart of downtown Los Angeles and blocks from the Staples Center. Jordan Brand has turned to a Los Angeles retail location to highlight the Jumpman brand’s …

Jordan Brand Turns to Los Angeles Retail Location to Showcase the Jumpan Brand’s Culture Read More »

How Daniela Lopez Became The Go-To Artist For Top NBA Players

Leave a Comment / Entrepreneurship / By

For Utah native, Daniela Lopez, a love for the Houston Rockets, unique background in the makeup artistry and passion for painting has fostered a dream career as the go-to artist for top NBA players. Today, the internationally known artist referred to as “Yella” is trailblazing a unique path bridging her passion of art and sports. Growing …

How Daniela Lopez Became The Go-To Artist For Top NBA Players Read More »

Jimmy Butler’s Private Chef On What It Takes To Cook For One Of The World’s Top Athletes

Leave a Comment / Wellbeing / By

What does it take to become a private chef of one of the world’s top athletes? Christian Bowman, known as “Chef Cbo,” has turned to creativity in his role of private chef to four-time NBA All-Star, Jimmy Butler. Chef Cbo’s story to becoming a private chef represents faith, persistence, and good fortune. He started cooking …

Jimmy Butler’s Private Chef On What It Takes To Cook For One Of The World’s Top Athletes Read More »

The WTA Moves From Branding Tennis Stars As Fashion Icons To Fierce Athletes

Leave a Comment / Branding / By

The WTA has shifted its branding strategy to promote tennis stars as fierce athletes, rather than merely fashion icons. Competing in her 31st major singles final, the conversation surrounding Serena Williams entering the U.S. Open centered more around her on-court apparel than her athletic prowess, when the French Open announced it would ban players from …

The WTA Moves From Branding Tennis Stars As Fashion Icons To Fierce Athletes Read More »