Aaron Judge’s dominance usually shows up in exit velocity and tape-measure home runs. Last week, it showed up in federal trademark law. A decision flying under the radar outside legal circles, the outcome of Aaron Judge’s trademark dispute offers key athlete branding strategies. In the case, the U.S. Court of Appeals for the Federal Circuit …
Aaron Judge’s Trademark Dispute Offers Key Athlete Branding Strategies Read More »
Cole Palmer’s calm, precise play fittingly earned him the nickname “Cold Palmer” and generated success on the pitch for Chelsea and England. Now, Palmer is pairing recent soccer victories with wins at the United Kingdom’s Intellectual Property Office (IPO). The 23 year old superstar successfully trademarked “Cold Palmer” and his signature “shivering” goal celebration. Off …
Sports fans and sneaker heads were caught off-guard last week when Steph Curry and Under Armour announced the mutual end of their thirteen-year partnership. The announcement dissolves a relationship that had once defined player and brand. Curry’s rise from underdog talent to surefire Hall of Famer occurred in conjunction with Under Armour’s trajectory as the …
How Steph Curry And Under Armour’s Break-Up Will Re-Shape Athlete Branding Read More »
The biggest story of the NBA’s tip-off week wasn’t on the basketball court, but in the courtroom. Last week, the FBI publicized indictments of Miami Heat guard Terry Rozier, Portland Trail Blazers head coach Chauncey Billups, and former NBA player and coach Damon Jones. The three NBA stars and 31 other defendants face allegations of …
Is women’s sports just having a moment? For years, the question has hung over every record-setting viewership total, sold-out arena and new superstar. However, a new figure—one representing a staggering valuation for a league that just wrapped up its first season—provides the most definitive answer yet. Unrivaled, the women’s three-on-three basketball league co-founded by elite …
Unrivaled’s Series B Valuation Signals Women’s Sports Is Serious Business Read More »
When LeBron James’ game-worn 2013 NBA Finals jersey was sold at a Sotheby’s auction in 2023 for $3.7 million, the purchase became one of the most valuable jersey transactions of all time. Recently, federal investigators publicized a shocking twist: prior to the Sotheby’s sale, the jersey was reportedly stolen by a former Miami Heat security …
LeBron James’ Jersey Heist Reveals Legal Risks Of Booming Sports Memorabilia Market Read More »
Olivia Smith’s $1.5M (£1.2M) transfer to Arsenal from Liverpool not only marks the first time a female footballer’s transfer crossed the £1M mark, but the fourth time the transfer fee record has been broken in two years. What does Smith’s historic transfer mean for women’s sports? Most simply, it signals the acceleration of women’s football …
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After investing in Throne SPORT COFFEE in 2024, Patrick Mahomes is expanding his coffee passion with a new endorsement campaign with the brand.