NBA Launches Wide Scale Community Efforts Ahead Of 2018 NBA All-Star Game

For basketball fans, the NBA All-Star Game means seeing top competitors in the sport go head-to-head in competition. Despite the level of play on the court, though, some of the most impactful moments of the 2018 NBA All-Star weekend will happen off of it. Over the four days leading up to the 2018 NBA All-Star Game, 3,000 NBA volunteers will engage in community service activities … Continue reading NBA Launches Wide Scale Community Efforts Ahead Of 2018 NBA All-Star Game

In Its 90th Year Of Olympic Partnership, Coca-Cola Celebrates Athletes And Evolves The Fan Experience In PyeongChang

Corporate partnerships are central to the financing of the Olympic Games, with the International Olympic Committee generating 45-percent of its revenue from a portfolio of exclusive partners, known as TOP partners. As the 2018 Winter Olympic Games begin in PyeongChang, South Korea, the IOC’s longest tenured sponsor, Coca-Cola, is evolving its involvement with the global event. Coca-Cola’s partnership with the Olympic Games unofficially began 90-years … Continue reading In Its 90th Year Of Olympic Partnership, Coca-Cola Celebrates Athletes And Evolves The Fan Experience In PyeongChang

Coca-Cola and Pepsi Take Markedly Different Advertising Approaches for Super Bowl LII

Beverage company, Coca-Cola, is getting into the Super Bowl LII mix by focusing on themes fans will see in advertisements during the big game, diversity and inclusion, while Pepsico is paying homage to the brand’s pop culture history. With its biggest competitor, Pepsi, sponsoring the Super Bowl LII Halftime Show, featuring Justin Timberlake, Coca-Cola has taken a markedly different approach to advertising around the Super … Continue reading Coca-Cola and Pepsi Take Markedly Different Advertising Approaches for Super Bowl LII

Is The NFL Facing A Viewership Decline?

This NFL season, the league has faced as many storylines on the gridiron as off of it. One of the biggest questions it has faced, though, is related to assertions that the NFL’s ratings are declining. Sport pundits and President Trump alike have weighed in with theories on what’s causing the decline in NFL television viewership, which was down 10-percent this season over last season’s … Continue reading Is The NFL Facing A Viewership Decline?

Beyond What Money Can Buy: A Look Inside The Most Exclusive Super Bowl Experience

Time will tell which two NFL teams square off in Super Bowl LII in a mere four weeks, but NFL fans do not have to wait to begin planning the most exclusive Super Bowl experience. Utilizing NFL On Location Experiences, NFL fans have the opportunity to curate a Super Bowl experience ranging from staying at a participating team’s hotel to making snow angels in the post-game … Continue reading Beyond What Money Can Buy: A Look Inside The Most Exclusive Super Bowl Experience

Pizza Hut Brings Together Former NCAA Foes For Latest Iteration of NCAA Partnership Activation

The halftime presentation during the 2018 FCS National Championship game will take fans back to an old football rivalry, as Pro Football Hall of Fame Finalist and former FCS and NFL player, Terrell Owens, takes on former defensive competitor, Cortland Finnegan. This time, though, the two retired football players will not battle against each other on offense and defense, but rather, in an obstacle course on the … Continue reading Pizza Hut Brings Together Former NCAA Foes For Latest Iteration of NCAA Partnership Activation

Former PGA CEO Explains Why Digital Media Is At The Center Of Golf’s Future

Former PGA of America CEO, Joe Steranka, is celebrating his 39th year in the sport industry, but only looking forward. With career stops any sport enthusiast would envy, from the Cleveland Cavaliers to premier sport management agency, ProServ, and leading the helm of professional golf in America for 25-years, Steranka has amassed a deeper understanding of what moves the sport industry than most. In the … Continue reading Former PGA CEO Explains Why Digital Media Is At The Center Of Golf’s Future