With the revolution of social media, celebrities are more accessible than ever before. At the same time, those who aren’t always in the limelight now have the opportunity to build his or her personal brand and that’s exactly what free agent offensive lineman Geoff Schwartz has done with his use of Twitter. He joined the social media site in 2011 when he had to sit … Continue reading NFL Player Geoff Schwartz Uses Social Media To Build An Impactful Off-Field Brand
While Levi’s Stadium only has capacity for 68,500 fans, over one million people are expected to converge on the Bay Area for Super Bowl weekend. Outside of attending the big game, I reached out to influential San Franciscans to find out what the weekend’s must-see attractions and events are outside of Levi’s Stadium. Golden State Warriors president, Rick Welts, says that when it comes to enjoying the … Continue reading An Inside Look At How San Francisco’s Elite Spend Super Bowl Weekend
For Olympic athletes, the road to the 2016 Summer Olympic Games in Rio de Janeiro is paved with many expenses. The USOC estimates that the cost of sending a Team USA athlete to and from the games and covering their training and expenses while there will average $40,000. This dollar amount does not include the costs athletes incur training and preparing for the Olympic Games. … Continue reading The USOC Turns To Secret Santas To Fund Team USA’s 2016 Olympic Journey
“Today you are the primary celebrities out here…” That is the message that Kelli Stewart will deliver to hundreds of at-risk Atlanta Public School students anxiously awaiting in the stands early morning November 20th at Turner Field. They will be there to participate in L.E.A.D.’s 9th Annual Celebrity Baseball Clinic. For the past 8 years in our capacity as L.E.A.D. co-founders, Kelli and I have counted on this … Continue reading Seeds Sown and Expectations Set for Success at L.E.A.D.’s Annual Celebrity Baseball Clinic
The race to capture American soccer fans’ viewership attention just gained another runner. August 14 marked the beginning of Fox and the Deutsche Football League’s five-year United States television agreement. Under the deal, for the first time, all 306 of the Bundesliga’s matches will be aired in the United States across television, digital and mobile platforms. The announcement of Fox’s deal with the DFL signals … Continue reading Global Soccer Leagues Turn To Digital Strategies To Compete For Viewership And Fans In The United States
You see another advertisement featuring a guy with ripped abs, a smile on his face, and a multi-million dollar fitness franchise. You hear the pitch and might think, “Hey I could be just like him.” You think about it for maybe three, four days tops, and then it slips your mind. But listen to Mike Chang for five minutes, and you will actually want to … Continue reading Mike Chang: From Air Mattress to Six Pack Success
The United States Women’s National Team won on and off of the soccer pitch on Sunday night. 26.7 million Americans tuned in on Sunday night to watch the Americans beat Japan in the 2015 FIFA Women’s World Cup. That more Americans tuned in to watch this soccer match than any other in American history is significant to the growth of the game’s popularity in the … Continue reading Why Carli Lloyd’s Instagram Account Is The Key To Growing Soccer Interest In The U.S.