An adage amongst automobile manufacturers goes, “Win on Sunday, sell on Monday.” Toyota Racing has taken this adage to another level, giving fans a one-of-a-kind opportunity to step into the driver’s seat during NASCAR Cup races. Through its Toyota PitPass activation, Toyota allows fans to experience life as a NASCAR driver from training through pit road. “Toyota Racing does activations at approximately 25 tracks throughout … Continue reading Toyota Racing Takes Fans Behind The Wheel During NASCAR Race Weekend
The sport industry is abuzz with how blockchain can be harnessed to breed efficiencies and positive fan sentiment. Teams like the Dallas Mavericks have announced they will accept cryptocurrencies as payment for tickets as early as next season. As use of blockchain technology and cryptocurrency become more acceptable in the sport industry, the looming question is how far into the industry will they reach? Global … Continue reading Can Blockchain Technology Change Ticket Sales In Sports?
Extending its contract as the Official Automotive Partner of the NBA in late 2017, Kia sought to expand its presence across marquee NBA events. Beyond sponsoring the NBA, WNBA and NBA G League, Kia’s presentation of NBA Tip-Off and NBA Performance Awards expand the brand’s presence to NBA fans. During the 2018 NBA All-Star weekend, though, Kia gave NBA fans a new way to engage … Continue reading Kia Uses Surprise And Delight To Build Positive Brand Association With Fans During NBA All-Star Weekend
Scoring a pair of Jordans has turned into an art form, with sneaker collectors and aficionados regularly lining up days in advance of a Jordan Brand shoe release. During the 2018 NBA All-Star Weekend in Los Angeles the iconic brand flipped the script and gave youth the upper hand in landing pieces from the brand’s City of Angels collection. Hosting a pop-up space in the … Continue reading Jordan Brand Focuses On Youth During NBA All-Star Weekend
As a second-year NBA player, Brandon Ingram has already used his platform to make significant contributions off of the court. Being named to this year’s Mtn Dew Kickstart Rising Stars roster, Ingram is most excited about the opportunities this experience gives him to further impact the lives of children. “Having this opportunity means a lot. I grew up watching the game for a very long … Continue reading Brandon Ingram Wants To Inspire Kids With NBA All-Star Mtn Dew KickStart Rising Stars Opportunity
For basketball fans, the NBA All-Star Game means seeing top competitors in the sport go head-to-head in competition. Despite the level of play on the court, though, some of the most impactful moments of the 2018 NBA All-Star weekend will happen off of it. Over the four days leading up to the 2018 NBA All-Star Game, 3,000 NBA volunteers will engage in community service activities … Continue reading NBA Launches Wide Scale Community Efforts Ahead Of 2018 NBA All-Star Game
Corporate partnerships are central to the financing of the Olympic Games, with the International Olympic Committee generating 45-percent of its revenue from a portfolio of exclusive partners, known as TOP partners. As the 2018 Winter Olympic Games begin in PyeongChang, South Korea, the IOC’s longest tenured sponsor, Coca-Cola, is evolving its involvement with the global event. Coca-Cola’s partnership with the Olympic Games unofficially began 90-years … Continue reading In Its 90th Year Of Olympic Partnership, Coca-Cola Celebrates Athletes And Evolves The Fan Experience In PyeongChang