Pizza Hut Gives One Lucky Fan The Best Job In College Sports

What if you were given the opportunity to travel the United States and attend every NCAA national championship? Through a unique partnership with the NCAA, Pizza Hut is giving one American sports fan the chance of a lifetime. Earlier this year, Pizza Hut entered into a multi-year partnership with the NCAA. The partnership marks Pizza Hut’s first national sport sponsorship, although the brand has a number … Continue reading Pizza Hut Gives One Lucky Fan The Best Job In College Sports

Close Finishes, New Stars And Social Media Driving NASCAR Fans Back To The Broadcast

An emerging storyline that NASCAR could not have imagined in the early 2000s was about to reach a crescendo at the start of its 2016 season. NASCAR, a beacon for sport business success at the turn of the millennium, with top viewership, attendance and sponsorship numbers, hit a rough patch following the the 2008 economic recession. Even as the stock car racing sanctioning body pushed out new … Continue reading Close Finishes, New Stars And Social Media Driving NASCAR Fans Back To The Broadcast

Steph Curry’s Success Creates New Social Media Options For Athletes

Steph Curry has done the impossible over the last two NBA seasons. Public interest in Curry has reached unprecedented levels due to his helping the Warriors win the team’s first NBA Championship in 40 years, the team accumulating the most regular-season wins in NBA history and Curry being named the back-to-back NBA MVP. Now, as the team prepares for its second straight NBA Finals appearance, … Continue reading Steph Curry’s Success Creates New Social Media Options For Athletes

The USOC Turns To Secret Santas To Fund Team USA’s 2016 Olympic Journey

For Olympic athletes, the road to the 2016 Summer Olympic Games in Rio de Janeiro is paved with many expenses. The USOC estimates that the cost of sending a Team USA athlete to and from the games and covering their training and expenses while there will average $40,000. This dollar amount does not include the costs athletes incur training and preparing for the Olympic Games. … Continue reading The USOC Turns To Secret Santas To Fund Team USA’s 2016 Olympic Journey

Global Soccer Leagues Turn To Digital Strategies To Compete For Viewership And Fans In The United States

The race to capture American soccer fans’ viewership attention just gained another runner. August 14 marked the beginning of Fox and the Deutsche Football League’s five-year United States television agreement. Under the deal, for the first time, all 306 of the Bundesliga’s matches will be aired in the United States across television, digital and mobile platforms. The announcement of Fox’s deal with the DFL signals … Continue reading Global Soccer Leagues Turn To Digital Strategies To Compete For Viewership And Fans In The United States

Why Carli Lloyd’s Instagram Account Is The Key To Growing Soccer Interest In The U.S.

The United States Women’s National Team won on and off of the soccer pitch on Sunday night. 26.7 million Americans tuned in on Sunday night to watch the Americans beat Japan in the 2015 FIFA Women’s World Cup. That more Americans tuned in to watch this soccer match than any other in American history is significant to the growth of the game’s popularity in the … Continue reading Why Carli Lloyd’s Instagram Account Is The Key To Growing Soccer Interest In The U.S.

Isiah Thomas’ Hiring: Women Don’t Even Deserve Respect In The WNBA

It has been widely reported that James Dolan, Executive Chairman of the Madison Square Garden Company (MSG), which owns and operates the New York Knicks and the WNBA’s New York Liberty, has hired Isiah Thomas as President of the Liberty.  This has sparked controversy because, in 2007, a jury awarded a former New York Knicks female executive, Anucha Browne Sanders, $6 million in punitive damages … Continue reading Isiah Thomas’ Hiring: Women Don’t Even Deserve Respect In The WNBA

Sustainability Efforts Make The Miami Heat Sports’ Green Leader

This Earth Day, it’s important to give credit to the professional sports teams who are making waves in protecting our environment.  One team leading the way is the Miami Heat, who for nearly a decade, has worked tirelessly to bring sustainable efforts to their team’s practices and arena. The NBA arena with the highest level of LEED certification is the Miami Heat’s AmericanAirlines Arena. Home … Continue reading Sustainability Efforts Make The Miami Heat Sports’ Green Leader

Behind The NBA’s Fight To Protect The Environment

With over 1.3 million viewers tuning in to watch its regular season games, the NBA has a unique platform to facilitate social change. Last week, the NBA utilized that platform to educate its teams and fans about ways to reduce their collective environmental footprint. NBA Green Week presented by Sprint allowed the NBA and its teams to encourage environmental responsibility throughout their communities. When asked … Continue reading Behind The NBA’s Fight To Protect The Environment

Behind Adidas’ Strategy In Signing The NBA’s Top Rookies

Last weekend may have been the most fashionable weekend in New York history. In the midst of Fashion Week’s (or, is it really fashion month?!) kicking off, the NBA’s top stars descended upon New York City for the 2015 NBA All-Star Game. This year, for the first time ever, the NBA incorporated a number of fashion elements into the weekend’s festivities. One such element is … Continue reading Behind Adidas’ Strategy In Signing The NBA’s Top Rookies