How Loyola Channeled The Ramblers’ Final Four Appearance Into Major Donation And Media Gains

Earlier this year the Loyola Ramblers busted a few brackets when the team made its second Final Four appearance in school history. While Sister Jean became an overnight sensation, the Loyola athletics department saw success of its own through digital and social media impressions and athletics department donations. The team’s success in the NCAA Division I men’s basketball tournament left its relatively small athletics department … Continue reading How Loyola Channeled The Ramblers’ Final Four Appearance Into Major Donation And Media Gains

The Future of Fantasy Sport? How Stryking is Rewarding Users with Cryptocurrency

By Thilo Kunkel, Ph.D. The Sacramento Kings were the first professional sport franchise to accept Bitcoin as a form of payment in March 2014. Since then, sport organizations have been joining the wave of cryptocurrencies with the Dallas Mavericks scheduled to accept Cryptocurrency to purchase tickets in the 2018/19 season. The Mavericks’ owner Mark Cuban isn’t only on the forefront of accepting Cryptocurrency as a … Continue reading The Future of Fantasy Sport? How Stryking is Rewarding Users with Cryptocurrency

Toyota Racing Takes Fans Behind The Wheel During NASCAR Race Weekend

An adage amongst automobile manufacturers goes, “Win on Sunday, sell on Monday.” Toyota Racing has taken this adage to another level, giving fans a one-of-a-kind opportunity to step into the driver’s seat during NASCAR Cup races. Through its Toyota PitPass activation, Toyota allows fans to experience life as a NASCAR driver from training through pit road. “Toyota Racing does activations at approximately 25 tracks throughout … Continue reading Toyota Racing Takes Fans Behind The Wheel During NASCAR Race Weekend

Kia Uses Surprise And Delight To Build Positive Brand Association With Fans During NBA All-Star Weekend

Extending its contract as the Official Automotive Partner of the NBA in late 2017, Kia sought to expand its presence across marquee NBA events. Beyond sponsoring the NBA, WNBA and NBA G League, Kia’s presentation of NBA Tip-Off and NBA Performance Awards expand the brand’s presence to NBA fans. During the 2018 NBA All-Star weekend, though, Kia gave NBA fans a new way to engage … Continue reading Kia Uses Surprise And Delight To Build Positive Brand Association With Fans During NBA All-Star Weekend

Jordan Brand Focuses On Youth During NBA All-Star Weekend

Scoring a pair of Jordans has turned into an art form, with sneaker collectors and aficionados regularly lining up days in advance of a Jordan Brand shoe release. During the 2018 NBA All-Star Weekend in Los Angeles the iconic brand flipped the script and gave youth the upper hand in landing pieces from the brand’s City of Angels collection. Hosting a pop-up space in the … Continue reading Jordan Brand Focuses On Youth During NBA All-Star Weekend

In Its 90th Year Of Olympic Partnership, Coca-Cola Celebrates Athletes And Evolves The Fan Experience In PyeongChang

Corporate partnerships are central to the financing of the Olympic Games, with the International Olympic Committee generating 45-percent of its revenue from a portfolio of exclusive partners, known as TOP partners. As the 2018 Winter Olympic Games begin in PyeongChang, South Korea, the IOC’s longest tenured sponsor, Coca-Cola, is evolving its involvement with the global event. Coca-Cola’s partnership with the Olympic Games unofficially began 90-years … Continue reading In Its 90th Year Of Olympic Partnership, Coca-Cola Celebrates Athletes And Evolves The Fan Experience In PyeongChang

Coca-Cola and Pepsi Take Markedly Different Advertising Approaches for Super Bowl LII

Beverage company, Coca-Cola, is getting into the Super Bowl LII mix by focusing on themes fans will see in advertisements during the big game, diversity and inclusion, while Pepsico is paying homage to the brand’s pop culture history. With its biggest competitor, Pepsi, sponsoring the Super Bowl LII Halftime Show, featuring Justin Timberlake, Coca-Cola has taken a markedly different approach to advertising around the Super … Continue reading Coca-Cola and Pepsi Take Markedly Different Advertising Approaches for Super Bowl LII