Women’s College Sports Apparel Sees Triple-Digit Growth

To say that the business of college sports is huge, would be an understatement.  From television contracts to ticket sales, the amount of money that funnels through the economy as a result of college sports is astronomical.  One of the greatest segments of the college sports economy is the licensed products retail market, where fans can buy anything from t-shirts and hats to cowboy boots … Continue reading Women’s College Sports Apparel Sees Triple-Digit Growth

Johnny Manziel’s Role In The Unprecedented Growth of Texas A&M Merchandise Sales

Will he play or won’t he play?  As questions linger ahead of Texas A&M’s first football game of the 2013 season over whether Johnny Manziel will take the field for the Aggies, other things appear more clear.  In particular, when it comes to Texas A&M, one thing is certain:  The school is in the midst of a licensing renaissance, where its royalties earned from licensed … Continue reading Johnny Manziel’s Role In The Unprecedented Growth of Texas A&M Merchandise Sales

Should The Military Sponsor Sports Franchises?

By:  Richard Braun, Ruling Sports Intern (Twitter:  @RicBraun) Last week, Congress voted to continue military sponsorship of professional sports such as NASCAR, UFC, and bass fishing. By a 216-202 vote, Congress rejected a proposal that would have cut $72.3 million from the military budget for sports sponsorships. The main target of this advertising money is NASCAR driver Dale Earnhardt. Jr., whose primary sponsor is the … Continue reading Should The Military Sponsor Sports Franchises?

Denver Bars Benefit From Opening Day

The Colorado Rockies home, Coors Field is nestled in an area of Denver, Colorado surrounded by bars and restaurants.  Within the one-mile radius of Lower Downtown Denver (“LoDo”) between Coors Field and the Pepsi Center (where the Denver Nuggets and Colorado Avalanche play), there are an estimated 90 bars.  With the Rockies playing their 2012 home opener today, how will the business of those surrounding … Continue reading Denver Bars Benefit From Opening Day

Nike’s Tim Tebow Jets Apparel Lawsuit Against Reebok

On March 27, 2012, Nike filed a lawsuit against Reebok in the United States District Court for the Southern District of New York. The Basis of the Lawsuit Nike’s lawsuit against Reebok stems from what Nike alleges is Reebok’s “unauthorized and improper use of Tim Tebow’s name on New York Jets-related apparel. . .”  After Tebow was traded by the Denver Broncos to the New … Continue reading Nike’s Tim Tebow Jets Apparel Lawsuit Against Reebok