Texas Christian University’s Move To The Big 12 Brings More Money And Applicants To The University

The biggest story in college athletics over the last three years didn’t take place on the field, nor was it an NCAA investigation into a sensationalized scandal.  Rather, the biggest story in college athletics from 2010-13 revolved around the business of college sports.  Over the last three years, conference realignment not only reshaped the playing landscape of college athletics, but brought home the point that … Continue reading Texas Christian University’s Move To The Big 12 Brings More Money And Applicants To The University

How The NFL Built A 25 Million Person Hispanic Fan Base

When it comes to assessing market trends and identifying growing contingencies of potential fans, the NFL is on top of its game.  From September 15 through October 15, the NFL will recognize Hispanic Heritage Month by engaging in league-wide and team-sponsored initiatives focused upon the Hispanic community. The month-long celebration comes in the wake of significant research depicting the fast and significant growth of the … Continue reading How The NFL Built A 25 Million Person Hispanic Fan Base

An In-Depth Look Into Keurig’s College Sports Marketing Plan

Coffee: It’s a staple on any college campus.  With late nights of studying–or partying–followed by early morning classes and tests, coeds across America rely upon coffee’s caffeine to make it through the best four years of their lives. Recognizing this, earlier this week Green Mountain Coffee Roasters, Inc.–the makers of the Keurig brewing system–partnered with IMG College to become the Official Coffee/Tea System of 25 … Continue reading An In-Depth Look Into Keurig’s College Sports Marketing Plan

Women’s College Sports Apparel Sees Triple-Digit Growth

To say that the business of college sports is huge, would be an understatement.  From television contracts to ticket sales, the amount of money that funnels through the economy as a result of college sports is astronomical.  One of the greatest segments of the college sports economy is the licensed products retail market, where fans can buy anything from t-shirts and hats to cowboy boots … Continue reading Women’s College Sports Apparel Sees Triple-Digit Growth

Johnny Manziel’s Role In The Unprecedented Growth of Texas A&M Merchandise Sales

Will he play or won’t he play?  As questions linger ahead of Texas A&M’s first football game of the 2013 season over whether Johnny Manziel will take the field for the Aggies, other things appear more clear.  In particular, when it comes to Texas A&M, one thing is certain:  The school is in the midst of a licensing renaissance, where its royalties earned from licensed … Continue reading Johnny Manziel’s Role In The Unprecedented Growth of Texas A&M Merchandise Sales

Should The Military Sponsor Sports Franchises?

By:  Richard Braun, Ruling Sports Intern (Twitter:  @RicBraun) Last week, Congress voted to continue military sponsorship of professional sports such as NASCAR, UFC, and bass fishing. By a 216-202 vote, Congress rejected a proposal that would have cut $72.3 million from the military budget for sports sponsorships. The main target of this advertising money is NASCAR driver Dale Earnhardt. Jr., whose primary sponsor is the … Continue reading Should The Military Sponsor Sports Franchises?

Denver Bars Benefit From Opening Day

The Colorado Rockies home, Coors Field is nestled in an area of Denver, Colorado surrounded by bars and restaurants.  Within the one-mile radius of Lower Downtown Denver (“LoDo”) between Coors Field and the Pepsi Center (where the Denver Nuggets and Colorado Avalanche play), there are an estimated 90 bars.  With the Rockies playing their 2012 home opener today, how will the business of those surrounding … Continue reading Denver Bars Benefit From Opening Day