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The Bundesliga Turns To New Media To Grow Its International Fan Base

In the last year, the Bundesliga — Germany’s professional soccer league — has waged a bullish battle to grow the league’s popularity abroad. Launched in August 2015 — when the league announced a global media rights deal with FOX — the Bundesliga has continued to turn to media endeavors to grow its popularity abroad. This year, with fans already tuning in to watch matches on televisions across the globe, the league focused on … Continue reading The Bundesliga Turns To New Media To Grow Its International Fan Base

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Pro Bull Riding Turns To New Media To Grow Millennial Fan Base

In 2015, WME|IMG made waves when it announced its purchase of Professional Bull Riders (PBR). What exactly did a talent agency headquartered in Beverly Hills have in mind in acquiring a sport historically believed to be engaged in and enjoyed by cowboys? One year into the partnership, glimmers of the grand plans WME|IMG has to grow the popularity of PBR are emerging. And for those … Continue reading Pro Bull Riding Turns To New Media To Grow Millennial Fan Base

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TV Money Drives Budgets of Top-25 College Football Programs

For many Americans, Labor Day means gathering with friends and families to barbecue and celebrate the start of the college football season. Thanks largely to a U.S. Supreme Court decision in 1984, NCAA v. Board of Regents of the University of Oklahoma, college football games are widely broadcast across a variety of networks and now, platforms. In the NCAA v. Board of Regents case, the … Continue reading TV Money Drives Budgets of Top-25 College Football Programs

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Is MLB Preparing For The League’s First Female Player?

As MLB stars compete for World Series home field advantage, MLB league executives are battling another competition this All-Star Game:  Driving female interest and fandom in MLB. In the last year, MLB has executed a strategy aimed heavily on reaching a wider female audience of all ages. During the Midsummer Classic, the depth and contours of the strategy have unfolded. On its face, MLB’s strategy … Continue reading Is MLB Preparing For The League’s First Female Player?

Jerry Jones’ 1995 Risk Allows The Dallas Cowboys To Become Leaders In The Growing Women’s Sports Apparel Market

Risk taking is necessary for a business to grow.  For Dallas Cowboys owner Jerry Jones, a risk that he took in 1995 has had a significant payoff in his team’s ability to enter into the growing business of women’s sports apparel. Seven years before Jones became the Cowboys’ owner, NFL owners voted to create the NFL Trust.  This resulted in each team transferring the exclusive … Continue reading Jerry Jones’ 1995 Risk Allows The Dallas Cowboys To Become Leaders In The Growing Women’s Sports Apparel Market

A Look At NASCAR’s Unique Approach To Increasing Official Partners’ Return On Investment

On the Thursday before the NASCAR Sprint Cup Series Championship at Homestead-Miami Speedway, decision makers from a who’s who list of Fortune 500 companies gathered in a meeting space at the trendy Fontainebleau Miami Beach.  Sipping Coca-Cola around tables as salsa music beat over the room’s speakers, the Fortune 500 movers and shakers brokering deals were in the room for one reason:  NASCAR brought them. … Continue reading A Look At NASCAR’s Unique Approach To Increasing Official Partners’ Return On Investment

Fantasy Basketball Camps Provide Millionaire Businessmen The Opportunity To Live The Life Of College Basketball Players

On a sunny autumn day, the University of Miami Field House was buzzing with the sounds of basketballs dribbling and whistles blowing.  Inside, playersran the length of the court, as their coaches paced alongside it chiding them to compete harder.  Training tables ran the length of the room, ready to assist players should they tweak something while playing.  On this sunny autumn day, it wasn’t the 2013 ACC … Continue reading Fantasy Basketball Camps Provide Millionaire Businessmen The Opportunity To Live The Life Of College Basketball Players