
The Bundesliga Turns To New Media To Grow Its International Fan Base
In the last year, the Bundesliga — Germany’s professional soccer league — has waged a bullish battle to grow the league’s popularity abroad. Launched in August 2015 — when the league announced a global media rights deal with FOX — the Bundesliga has continued to turn to media endeavors to grow its popularity abroad. This year, with fans already tuning in to watch matches on televisions across the globe, the league focused on … Continue reading The Bundesliga Turns To New Media To Grow Its International Fan Base