In 2015, WME|IMG made waves when it announced its purchase of Professional Bull Riders (PBR). What exactly did a talent agency headquartered in Beverly Hills have in mind in acquiring a sport historically believed to be engaged in and enjoyed by cowboys? One year into the partnership, glimmers of the grand plans WME|IMG has to grow the popularity of PBR are emerging. And for those … Continue reading Pro Bull Riding Turns To New Media To Grow Millennial Fan Base

For many Americans, Labor Day means gathering with friends and families to barbecue and celebrate the start of the college football season. Thanks largely to a U.S. Supreme Court decision in 1984, NCAA v. Board of Regents of the University of Oklahoma, college football games are widely broadcast across a variety of networks and now, platforms. In the NCAA v. Board of Regents case, the … Continue reading TV Money Drives Budgets of Top-25 College Football Programs

As MLB stars compete for World Series home field advantage, MLB league executives are battling another competition this All-Star Game:  Driving female interest and fandom in MLB. In the last year, MLB has executed a strategy aimed heavily on reaching a wider female audience of all ages. During the Midsummer Classic, the depth and contours of the strategy have unfolded. On its face, MLB’s strategy … Continue reading Is MLB Preparing For The League’s First Female Player?