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Is MLB Preparing For The League’s First Female Player?

As MLB stars compete for World Series home field advantage, MLB league executives are battling another competition this All-Star Game:  Driving female interest and fandom in MLB. In the last year, MLB has executed a strategy aimed heavily on reaching a wider female audience of all ages. During the Midsummer Classic, the depth and contours of the strategy have unfolded. On its face, MLB’s strategy … Continue reading Is MLB Preparing For The League’s First Female Player?

Jerry Jones’ 1995 Risk Allows The Dallas Cowboys To Become Leaders In The Growing Women’s Sports Apparel Market

Risk taking is necessary for a business to grow.  For Dallas Cowboys owner Jerry Jones, a risk that he took in 1995 has had a significant payoff in his team’s ability to enter into the growing business of women’s sports apparel. Seven years before Jones became the Cowboys’ owner, NFL owners voted to create the NFL Trust.  This resulted in each team transferring the exclusive … Continue reading Jerry Jones’ 1995 Risk Allows The Dallas Cowboys To Become Leaders In The Growing Women’s Sports Apparel Market

A Look At NASCAR’s Unique Approach To Increasing Official Partners’ Return On Investment

On the Thursday before the NASCAR Sprint Cup Series Championship at Homestead-Miami Speedway, decision makers from a who’s who list of Fortune 500 companies gathered in a meeting space at the trendy Fontainebleau Miami Beach.  Sipping Coca-Cola around tables as salsa music beat over the room’s speakers, the Fortune 500 movers and shakers brokering deals were in the room for one reason:  NASCAR brought them. … Continue reading A Look At NASCAR’s Unique Approach To Increasing Official Partners’ Return On Investment

Fantasy Basketball Camps Provide Millionaire Businessmen The Opportunity To Live The Life Of College Basketball Players

On a sunny autumn day, the University of Miami Field House was buzzing with the sounds of basketballs dribbling and whistles blowing.  Inside, playersran the length of the court, as their coaches paced alongside it chiding them to compete harder.  Training tables ran the length of the room, ready to assist players should they tweak something while playing.  On this sunny autumn day, it wasn’t the 2013 ACC … Continue reading Fantasy Basketball Camps Provide Millionaire Businessmen The Opportunity To Live The Life Of College Basketball Players

Texas Christian University’s Move To The Big 12 Brings More Money And Applicants To The University

The biggest story in college athletics over the last three years didn’t take place on the field, nor was it an NCAA investigation into a sensationalized scandal.  Rather, the biggest story in college athletics from 2010-13 revolved around the business of college sports.  Over the last three years, conference realignment not only reshaped the playing landscape of college athletics, but brought home the point that … Continue reading Texas Christian University’s Move To The Big 12 Brings More Money And Applicants To The University

How The NFL Built A 25 Million Person Hispanic Fan Base

When it comes to assessing market trends and identifying growing contingencies of potential fans, the NFL is on top of its game.  From September 15 through October 15, the NFL will recognize Hispanic Heritage Month by engaging in league-wide and team-sponsored initiatives focused upon the Hispanic community. The month-long celebration comes in the wake of significant research depicting the fast and significant growth of the … Continue reading How The NFL Built A 25 Million Person Hispanic Fan Base

An In-Depth Look Into Keurig’s College Sports Marketing Plan

Coffee: It’s a staple on any college campus.  With late nights of studying–or partying–followed by early morning classes and tests, coeds across America rely upon coffee’s caffeine to make it through the best four years of their lives. Recognizing this, earlier this week Green Mountain Coffee Roasters, Inc.–the makers of the Keurig brewing system–partnered with IMG College to become the Official Coffee/Tea System of 25 … Continue reading An In-Depth Look Into Keurig’s College Sports Marketing Plan