A Look At NASCAR’s Unique Approach To Increasing Official Partners’ Return On Investment
On the Thursday before the NASCAR Sprint Cup Series Championship at Homestead-Miami Speedway, decision makers from a who’s who list of Fortune 500 companies gathered in a meeting space at the trendy Fontainebleau Miami Beach. Sipping Coca-Cola around tables as salsa music beat over the room’s speakers, the Fortune 500 movers and shakers brokering deals were in the room for one reason: NASCAR brought them. … Continue reading A Look At NASCAR’s Unique Approach To Increasing Official Partners’ Return On Investment