A Look At NASCAR’s Unique Approach To Increasing Official Partners’ Return On Investment

On the Thursday before the NASCAR Sprint Cup Series Championship at Homestead-Miami Speedway, decision makers from a who’s who list of Fortune 500 companies gathered in a meeting space at the trendy Fontainebleau Miami Beach.  Sipping Coca-Cola around tables as salsa music beat over the room’s speakers, the Fortune 500 movers and shakers brokering deals were in the room for one reason:  NASCAR brought them. … Continue reading A Look At NASCAR’s Unique Approach To Increasing Official Partners’ Return On Investment

How NASCAR’s Efforts After Daytona Nationwide Crash Will Impact Litigation

On February 23, at least 28 spectators were injured after a crash during a Nationwide Series race at Daytona International Speedway sent debris flying into the crowd.  Since the crash, NASCAR has reportedly begun investigating what mechanisms led to the crash and subsequent spectator injuries.  To do this, NASCAR is not only working to reconstruct driver Kyle Larson’s car, but is also working with fencing … Continue reading How NASCAR’s Efforts After Daytona Nationwide Crash Will Impact Litigation

Should The Military Sponsor Sports Franchises?

By:  Richard Braun, Ruling Sports Intern (Twitter:  @RicBraun) Last week, Congress voted to continue military sponsorship of professional sports such as NASCAR, UFC, and bass fishing. By a 216-202 vote, Congress rejected a proposal that would have cut $72.3 million from the military budget for sports sponsorships. The main target of this advertising money is NASCAR driver Dale Earnhardt. Jr., whose primary sponsor is the … Continue reading Should The Military Sponsor Sports Franchises?

AJ Allmendinger and NASCAR’s Drug Testing Policy

By:  John Fabiano, Ruling Sports Intern (Twitter:  @Fabs 5180) July 24th is a big day for AJ Allmendinger.  The driver of Penske Racing’s #22 car recently tested positive for one of NASCAR’s banned substances and has been suspended indefinitely.   Two samples, A and B, are taken when NASCAR members are drug tested.  Allmendinger’s A sample tested positive for a banned substance but he will get … Continue reading AJ Allmendinger and NASCAR’s Drug Testing Policy