Corporate partnerships are central to the financing of the Olympic Games, with the International Olympic Committee generating 45-percent of its revenue from a portfolio of exclusive partners, known as TOP partners. As the 2018 Winter Olympic Games begin in PyeongChang, South Korea, the IOC’s longest tenured sponsor, Coca-Cola, is evolving its involvement with the global event. Coca-Cola’s partnership with the Olympic Games unofficially began 90-years … Continue reading In Its 90th Year Of Olympic Partnership, Coca-Cola Celebrates Athletes And Evolves The Fan Experience In PyeongChang
Beverage company, Coca-Cola, is getting into the Super Bowl LII mix by focusing on themes fans will see in advertisements during the big game, diversity and inclusion, while Pepsico is paying homage to the brand’s pop culture history. With its biggest competitor, Pepsi, sponsoring the Super Bowl LII Halftime Show, featuring Justin Timberlake, Coca-Cola has taken a markedly different approach to advertising around the Super … Continue reading Coca-Cola and Pepsi Take Markedly Different Advertising Approaches for Super Bowl LII
This NFL season, the league has faced as many storylines on the gridiron as off of it. One of the biggest questions it has faced, though, is related to assertions that the NFL’s ratings are declining. Sport pundits and President Trump alike have weighed in with theories on what’s causing the decline in NFL television viewership, which was down 10-percent this season over last season’s … Continue reading Is The NFL Facing A Viewership Decline?
Time will tell which two NFL teams square off in Super Bowl LII in a mere four weeks, but NFL fans do not have to wait to begin planning the most exclusive Super Bowl experience. Utilizing NFL On Location Experiences, NFL fans have the opportunity to curate a Super Bowl experience ranging from staying at a participating team’s hotel to making snow angels in the post-game … Continue reading Beyond What Money Can Buy: A Look Inside The Most Exclusive Super Bowl Experience
The halftime presentation during the 2018 FCS National Championship game will take fans back to an old football rivalry, as Pro Football Hall of Fame Finalist and former FCS and NFL player, Terrell Owens, takes on former defensive competitor, Cortland Finnegan. This time, though, the two retired football players will not battle against each other on offense and defense, but rather, in an obstacle course on the … Continue reading Pizza Hut Brings Together Former NCAA Foes For Latest Iteration of NCAA Partnership Activation
Former PGA of America CEO, Joe Steranka, is celebrating his 39th year in the sport industry, but only looking forward. With career stops any sport enthusiast would envy, from the Cleveland Cavaliers to premier sport management agency, ProServ, and leading the helm of professional golf in America for 25-years, Steranka has amassed a deeper understanding of what moves the sport industry than most. In the … Continue reading Former PGA CEO Explains Why Digital Media Is At The Center Of Golf’s Future
By Arthur Puu Team USA wrestler Kyle Snyder and swimmer Katie Ledecky took home high honors as the U.S. Olympic Committee’s Olympic Male and Female Athletes of the Year at the Team USA Awards presented by Dow on Wednesday, Nov. 29. The awards ceremony took place at Royce Hall on the campus of UCLA. Ledecky, the 20-year- old Maryland native, is a five-time Olympic swimming gold … Continue reading Kyle Snyder, Katie Ledecky named USOC Olympic Male and Female Athlete of the Year
Ahead of the FEI World Cup Dressage Final in Omaha, NE, the FEI and SAP SE announced a partnership making SAP the Official Analytics Sponsor of the FEI World Cup Dressage series. Under the new partnership, SAP will help the FEI move its fan engagement strategy forward by bringing equestrian audiences closer to the sport’s action. The first fan engagement platform launched under the partnership is … Continue reading SAP Brings Fan Engagement Technology To Equestrian As The Official Analytics Sponsor of the FEI World Cup Dressage Series
By Catie Staszak Charlie Jacobs rode through the in-gate and onto the expansive grass jumping field at the Palm Beach Masters and blocked out the dozens of items spinning around in his mind. Aboard his 11-year-old Dutch Sport Horse mare, Cassinja S, he was about to tackle a challenging course of five-foot tall fences and had an important task ahead: to qualify for the $216,000 … Continue reading The Partnership That Led to One of the Most Unique Show Jumping Competitions in South Florida
A Portland-based band called “The Slants” is playing this week in a venue that seats only 400, but their message will resonate with Washington Redskins fans and fans of other sport entities with racially-charged names and logos. The venue is the Supreme Court of the United States and the band’s message involves a fight for its name. The case is an appeal from a decision … Continue reading Could A Current Supreme Court Case Impact The Redskins’ Federal Trademark Protection?